Subject: [PA-ComNet]Consumers identify price as biggest motivating factor to switch to telco TV

From: "Sanford Forte" <[email-masked]>
Date: Wed, 16 Mar 2005 20:12:47 -0800

http://broadcastengineering.com/newsletters/hd_tech/20050316/Price-telco-tv-20050316/

This is very interesting. If this research is extensible to the proposed FTTH model, how does PAUC control for price,and thus churn?

In fact, this is one ofthe ten things that this writer has said was wrong with the current model - i.e. it makes assumptions about takeup rates that discount known consumer behavior, and future incumbeent behavior, post deployment.

Note also that 17% are interested in a la carte channel choice. This something that is also not modeled into the plan, inspite of some urging to doso by at least 2-3 persons who have been involved with the FTTH project fromthe beginning.

Best,
Sanford