Subject: March 14, 2007 -- NEWSSTAND REPORT/ABC MEETING

From: "Circulation Management" <[email-masked]>
Date: Wed, 14 Mar 2007 18:41:08 -0400

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Your Circulation News >> Wednesday, March 14, 2007

IN THIS ISSUE

NEWS
Unraveling the Newsstand’s Mysteries
News from the ABC Board Meeting
Rogue Sellers and Federal Law
CMP to Monetize Readers' Workflow Online

BRIEFS
Brand Extensions
Newspaper Updates
Ad Pages Up 1.8 Percent in February
Verified to Offer Free Web Traffic Verification
STUDY: Mobile Web Growing Internationally
Ebony Shifts Editorial Focus to Appeal to Youth

MEETINGS & EVENTS

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NEWS

Unraveling the Newsstand’s Mysteries

By Baird Davis

In 2006 newsstand unit sales of audited publications declined 1.6 percent. Surprise? Of course not—nearly any casual observer of the newsstand scene could have predicted this descent by connecting the linear dots. But not so fast! The newsstand, the poster child for inefficiency, still retains its mysterious aura.

Behind its thick protective cloak, the winds of change are howling—pushing the market in new directions and reshaping product preferences. These trends, described below, portend the future of a market more predisposed to women-oriented titles, weekly frequency products and lighter editorial fare. And a market with fewer product options—one in which wholesalers and retailers are more intent on improving efficiency...

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News from the ABC Board Meeting

By Kristina Joukhadar

This week’s press release from the Audit Bureau of Circulations on the March 7-10 board of directors’ meeting in Pebble Beach, CA., highlighted the proposals addressed in each of its media divisions for reporting cross-platform audience metrics on ABC reports. This is not surprising, given the bureau’s promise at the annual meeting to focus on Web site reporting in 2007...

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Rogue Sellers and Federal Law

By Tom Faulkner

As a new member of the team at Periodical Watchguard, LLC, I look forward to continuing my work with and for publishers to aid in locating and stopping rogue magazine operators who use the USPS to solicit new/renewal magazine subscriptions. What follows is a discussion of the federal laws involved...

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CMP to Monetize Readers' Workflow Online

In the online world, where every major media company is looking for a way to become an indispensable part of its customers’ social or work-related communities, CMP has entered an agreement with a technology company to put everything for its IT readers in one place—from “access to execution...”

[MORE]

BRIEFS

BRAND EXTENSIONS

Rodale, Saturn Partner to Pitch Cars

Rodale and GM Saturn announced this week an integrated marketing partnership called “Detour: New Roads to Fitness,” which will promote Saturn’s Aura and Outlook vehicles to health-conscious readers of Rodale titles including Men's Health, Women's Health, Best Life, Backpacker, Prevention, Bicycling, Runner's World, Organic Gardening, and You24...

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SI, NBC to Share Content, Promotion

SI.com and NBC have formed a multilayered deal that will give SI.com an affiliation with NBC’s online sports presence, according to MediaPost.com.

Advertisers will also be able to buy both sites as part of multi-platform packages covering various aspects of the NBC Sports and Sports Illustrated portfolios...

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Nielsen, JWT Launch Custom News Portal

The Nielsen Company (formerly VNU) and JWT, the largest U.S.-based advertising agency, announced this week that together the companies would launch JWT NewsWatch, a fully customized news and information portal for JWT.

JWT NewsWatch will offer its readers access to real-time news and information from more than 40 Nielsen publications, including Adweek, Brandweek, Mediaweek, Billboard and The Hollywood Reporter. Powered by Infodesk, a provider of enterprise news management technology, the site will also feature original content...

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NEWSPAPER UPDATES

NY Times Opens TimesSelect to Students, Teachers

The New York Times announced this week that subscriptions to TimesSelect, its premium online subscription-based offering, will be available for free to all registered college students and faculty with an .edu in their email address.

TimesSelect gives exclusive access to 22 columnists of the Times and the International Herald Tribune as well as access to archives, advance previews, and tools for tracking and storing news and information...

[MORE]

NY Daily News Debuts Redesigned Site

New York Daily News debuted its redesigned Web site this week, which includes new interactive functions and free digitized archives.

Users will now be able to see which articles were most discussed, most read and most emailed, as well as receive free delivery of morning headlines and an invitation to comment on blogs and articles (upon registration).

A new classified section has also been added with improved search for autos, jobs, real estate and marketplace.

Mag Ad Pages Up 1.8 Percent in February

Magazine ad pages were up 1.8 percent in February vs. the same month last year, while ad revenue increased by 5.7 percent, according to Publishers Information Bureau.

Seven of 12 major advertising categories posted PIB revenue and page increases in February 2007, including Drugs & Remedies; Food & Food Products; and Apparel & Accessories...

[MORE]

Verified to Offer Free Web Traffic Verification

Verified Audit Circulation, a San Francisco-based circulation-auditing firm, announced this week that it will include Web Traffic Verification with all audit reports at no additional cost and upon request.

“The inclusion of the Web traffic information is in response to the changing needs of our clients,” CEO Tim Prouty said in a statement. “Publishers are re-purposing their content for online readers and advertisers are responding to this opportunity.”

Verified’s Web Traffic Verification will summarize information for the most recent quarter of the publication period, including totals and averages for sessions, pages views and more. Verified will also offer in-depth Web site analytics at an additional cost, which is based on the depth of the analysis.

STUDY: Mobile Web Growing Internationally

People depend on the mobile Web for key content and are actively registering, personalizing and paying for content, according to a study conducted by the Online Publishers Association.

“Going Mobile: An International Study of Content Use and Advertising on the Mobile Web” is the first study the association has conducted that has studied mobile Web usage beyond the U.S. Over 6,000 interviews in the U.S., the U.K., France, Italy, Spain and Germany were conducted in partnership with TNS Media and Entertainment...

[MORE]

Ebony Shifts Editorial Focus to Appeal to Youth

Ebony editor-in-chief Linda Johnson Rice has given the magazine a makeover in order to embrace the celebrity youth culture, according to Newsweek.

The March 2007 issue of the African-American targeted monthly features young actress Raven-Symone on the cover, a far departure from the 1964 issue that featured MLK Jr. and his family on the cover.

“You have to stay current to compete,” Rice told Newsweek.

Ebony’s ad revenue fell more than 10 percent between 2005 and 2006, and circulation has dropped consistently, falling 21 percent between 2002 and 2006.

MEETINGS & EVENTS

Webinars
March 20, DMA's The Effect of the Postal Rate Case, 1 PM EDT Register here
March 22, DMA's Discrete Choice Modeling, 1 PM EDT Register here
March 27, E-Mail Segmentation: Top 10 Things to Know, 1 PM EDT Register here

March
March 15, DMA List and Database Critical Issues Luncheon with Markus Wilhelm, The Harvard Club, New York, NY http://email.the-dma.org/cgi-bin13/DM/y/ejtf0QCIqm0HQg0ZVe0EB

March 28, ABM's Digital Velocity: Top, Bottom and Front Line Best Practices for Growth, Westin Times Square, New York, NY  http://www.americanbusinessmedia.com

April
April 11, National Trade Circulation Foundation Inc. Luncheon Meeting, The Penn Club, New York, NY. http://www.ntcfi.org

April 23-24, DMA Creative Direct Marketing Strategies Seminar, Allerton Crowne Plaza, Chicago, IL. http://www.dmacreativedmstrategies.com

April 30-May 2, 16th Annual National Conference on Operations and Fulfillment
(NCOF), Renaissance Schaumburg Hotel & Convention Center, Schaumburg, IL. http://www.ncof.com/

May
May 1, 42nd Annual National Magazine Awards, Frederick P. Rose Hall, New York, NY. http://www.asme.magazine.org

May 6, ABM Spring Meeting 2007, Naples, FL. http://www.americanbusinessmedia.com
May 8, PBAA Member Meeting– Meet the Retailer: Borders Group, Ann Arbor, MI.
http://www.pbaa.net

May 11, MPA's Hispanic Magazine Summit, CUNY Graduate Center, New York, NY. http://www.magazine.org

June
June 4-6, CIRCULATION MANAGEMENT CONFERENCE & EXPO, New York Hilton, New York, NY. Contact: [email-masked]; 203-854-6730.

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

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Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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