Subject: The Role of Circulators in Magazine Publishing Growth

From: "FOLIO Events" <[email-masked]>
Date: Fri, 02 Mar 2007 11:05:41 -0500

Now more than ever, the circulation and marketing departments are the core of any publishing enterprise. The only conference coming to the Midwest that addresses your concerns is right around the corner. The Folio: Publishing Summit is only 3 weeks away and offers more than 40 sessions and 90 expert speakers with a targeted focus on the role of circulators in driving magazine growth.

The Summit will take place March 19-21 in Chicago and features:

Meta-Margaret Carson, VP, Consumer Marketing, Texas Monthly

Kenneth Godshall, SVP, Consumer Marketing, Hearst

John Hartig, SVP, Consumer Marketing & Development, Hearst Magazines

Ronda Hughes, Circulation Director, Advanstar

Laura MacArthur Simkins, Senior Director, Consumer Marketing

Mainak Mazumdar, Vice President, Measurement Science, NetRatings

Patricia McGuinness, Audience Development Director, Hoyt Publishing

Nancy Mills, Interactive Campaign Specialist, Proximity Marketing

Jerry Okabe, VP, Audience Marketing, Penton Media

Joy Puzzo, Corporate Circulation Director, Advanstar Communications

Heidi Spangler, Director of Circulation, Questex Media Group

Bridget Wells, President, Periodical Watchguard

Covering Circulation and Marketing concerns such as:

Letting the Web Do the Work in Audience Development

Web Measurement Morass: You're On Your Own. Really.

Trust But Verify: The Age of Accountability in Circulation

E-Mail Marketing: Don't Kill the Golden Goose

Why Your Subscribers May be Your Best Source of New Subs

Newsstand Tactics for Small Publishers
… and more.

For full program details and registration visit www.foliosummit.com.

Call us at 203-899-8455 to find out about our generous group discounts.

FOLIO: magazine | 10 Norden Place | Norwalk, CT 06855

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