Subject: March 7, 2007 -- Postal Increase Protests/MPA Retail Conf

From: "Circulation Management" <[email-masked]>
Date: Wed, 07 Mar 2007 20:04:37 -0500

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Your Circulation News >> Wednesday, March 7, 2007

IN THIS ISSUE

NEWS
Postal Rate Increase Protests
Turning Data Into Dollars
Active Retailing

BRIEFS
Hachette to Fold Premiere’s Print Edition
NY Magazine Goes Mobile
Hearst to Launch 12 Video Sites
CNET Launches Biz Info Site
USA Today Redesigns Web Site
Nokia Launches Mobile Platforms

MEETINGS & EVENTS

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NEW

Postal Rate Increase Protests

By Chandra Johnson-Greene

The Direct Marketing Association expressed its disappointment last week over recommendations made by the Postal Rate Commission that could steeply increase postage costs for catalog and periodical mailings, leaving the industry to question just how much of a negative impact can be expected.

“This is a case where the devil really did prove to be in the details,” John A. Greco, Jr. president/CEO of the DMA, said in a statement.

“In our analysis of these recommendations, it has become clear that in addition to the increased burden for many nonprofit mailings, the outrageous rate increases proposed for many types of flat mailings are far in excess of what had been expected by the mailing community..."

[MORE]

Turning Data Into Dollars

By Kristina Joukhadar

A “Turning Data Into Dollars” panel at the MPA Retail Conference yesterday affirmed the value—and also the shortcomings—of information and data exchange between publishers, distributors, wholesalers and retailers.

“Let us know what the market is telling you,” said Joanna Goldstein, director of merchandising—newsstand, calendars & games, Borders, Inc. in speaking of new magazine launches. “Give us the consumer demographics, whatever information you have about why the magazine will be successful and why it’s worthy of space. The more info you give us, the faster the process [of space allocation] will be...”

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Active Retailing

Herb Sorensen, global scientific director, Shopper Insights, TNS Sorensen, said at the MPA Retail Conference yesterday that in the delivery of books and magazines to the customer, the final mile is the most difficult.

What happens once magazines get to the store? Sorensen said there is very little information available about instore sales and traffic patterns, in particular at the supercenter stores. There is a hundred million dollars changing hands for real estate at retail, he said, and we need to have a planning book for the rules of a store when negotiating for space...

[MORE]

BRIEFS

Hachette to Fold Premiere’s Print Edition

Hachette Filipacchi Media announced this week that it would close the American print edition of Premiere after its April issue. The international editions will continue to be published.

Hachette will instead refocus Premiere through Web and mobile distribution as well as branded events in the same fashion as Elle Girl, who’s print edition was shuttered last year.

With online distribution, “enthusiasts will be able to follow the making of a film throughout its production, from inception until the film reaches the movie theaters,” Marta Wohrle, SVP and director digital media, said. “We will also develop community areas for celebrity and movie fan clubs...”

[MORE]

NY Magazine Goes Mobile

New York magazine launched a mobile restaurant and bar listing service this week with Sony and Visa Signature as sponsors.

The service works by text messaging. The user requests information and receives up to 12 matching listings per search (results are sent three at a time). While the service is similar to Citysearch, it has the advantage of being able to offer listings that are recommended by the magazine’s “hot critics,” according to Ben Williams, editorial director of NYMag.com.

“People can get a recommendation for [a restaurant] near them as they’re standing in the street,” Williams told NewYorkBusiness.com. “It’s a powerful thing.”

Hearst to Launch 12 Video Sites

Hearst has announced the launch of broadband video channels using Maven Networks’ Internet TV Platform and, over the next 90 days, will launch 12 video sites, including TeenMag.com, Esquire.com, Seventeen.com and CosmoGirl.com, each with video players.

According to Chuck Cordray, VP and general manager for Hearst Digital Media, the video content will be behind-the-scenes footage, red carpet video, product reviews and recipes.

He added that the move to Maven was part of Hearst’s strategy to take back control of its Web presence as most of the company’s magazine sites have been hosted by NBC Universal’s iVillage...

[MORE]

CNET Launches Biz Info Site

CNET Networks, Inc., which publishes CNET magazine, announced the launch of BNET.com a Web site designed to help business managers succeed at work.

BNET offers managers solutions and tools to solve everyday business challenges from “building and managing a team to setting achievable goals and objectives.”

The site’s features include exclusive editorial content in three key areas: management, strategy, and work life; a library of white papers, case studies and Web casts; as well as original blogs...

[MORE]

USA Today Redesigns Web Site

USAToday.com launched a redesign of its site this week with an “aim to create a community around the news, one that connects readers to reporting.”

New features of the site include the ability to comment on every story; create a profile page where the readers can upload photos and start a blog; communicate with USA Today staff; write music and movie reviews; recommend stories; and link to competitors’ live news feeds.

The site also has a new blog called Community Center that is designed to keep readers up to date on comments and opinions about stories.

The site is based on what USA Today calls “network journalism”—the idea that reporting can drive readers and readers can drive reporting.

[MORE]

Nokia Launches Mobile Platforms

Nokia announced this week the launch of two mobile advertising services.

Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications; and consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns.

"As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands," said Tom Henriksson, director of Nokia Ad Service at Nokia Emerging Business Unit...

[MORE]

MEETINGS & EVENTS

Webinars
March 7, Chief Marketer's The Right Offer at the Right Time—With the Right Media Mix, 2 p.m. EST Register here

March
March 8, AMA Training Series: Marketing ROI Techniques: Improving Campaign Measurements, Analytics and Profitability, The Westin Seattle, Seattle, WA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

March 8, AMA's Mobile Marketing: Embrace It Now or Be Left Behind, The Buttes, A Marriott Resort, Tempe, AZ http://www.marketingpower.com/aevent_event95125.php

March 15, DMA List and Database Critical Issues Luncheon with Markus Wilhelm, The Harvard Club, New York, NY http://email.the-dma.org/cgi-bin13/DM/y/ejtf0QCIqm0HQg0ZVe0EB

March 28, ABM's Digital Velocity: Top, Bottom and Front Line Best Practices for Growth, Westin Times Square, New York, NY  http://www.americanbusinessmedia.com

April
April 11, National Trade Circulation Foundation Inc. Luncheon Meeting, The Penn Club, New York, NY. http://www.ntcfi.org

April 23-24, DMA Creative Direct Marketing Strategies Seminar, Allerton Crowne Plaza, Chicago, IL. http://www.dmacreativedmstrategies.com

April 30-May 2, 16th Annual National Conference on Operations and Fulfillment
(NCOF), Renaissance Schaumburg Hotel & Convention Center, Schaumburg, IL. http://www.ncof.com/

May
May 6, ABM Spring Meeting 2007, Naples, FL. http://www.americanbusinessmedia.com
May 8, PBAA Member Meeting– Meet the Retailer: Borders Group, Ann Arbor, MI.
http://www.pbaa.net

June
June 4-6, CIRCULATION MANAGEMENT CONFERENCE & EXPO, New York Hilton, New York, NY. Contact: [email-masked]; 203-854-6730.

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

[MORE]

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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