Subject: New-Media Marketing Challenge

From: Chief Marketer <[email-masked]>
Date: Tue, 5 Dec 2006 12:31:59 UT

View this email as a Web page | Please add Chief Marketer to your Safe Sender list.

December 5, 2006 | A Prism Business Media Publication

TABLE OF CONTENTS

Are You a New-Media Marketing Maven?
Marketing in a Vending-Machine World
BrandAnimation: Changing the Rules of Engagement
Customer Data: Protect Your Assets
A Public Relations Primer: What NOT to Do

ADVERTISEMENT

Find out how to meet customers' expectations.
CRM tells you what customers bought. But to meet their
needs, you have to know why. Learn the secrets of
successful customer feedback with this white paper
"5 Keys to Customer-Driven Marketing: Unlocking the
Power of Customer Feedback to Transform Your Business".
Download your FREE white paper now!

This Week's Stories

Are You a New-Media Marketing Maven?
Think you're up-to-date on the newest of the new media? You'd better be: As Dave Friedman of interactive services firm Avenue A | Razorfish notes, "the new media and technologies are changing the ways we interact with and influence our customers and prospects. So we need to stay ahead, or at least abreast, of the dizzying collection of new buzzwords, brands, and capabilities that are defining today's world of communications."

In his December column for CHIEF MARKETER, Friedman has included a quiz to help you determine just how abreast of new-media technologies and functionalities you really are. You can put yourself to the test here.

Marketing in a Vending-Machine World
Vending machines aren't just for candy bars and sodas anymore. You can now buy iPods, cell phone gadgets, and PSP games from vending machines in airports, department stores, and hotels throughout the country.

The implications of this development extend beyond the consumer-electronics sector. Jonathan Paisner, brand director of CoreBrand, looks at how vending machines could change the media landscape and the consumer experience for all manner of brands. See what he means at www.ChiefMarketer.com.

ADVERTISEMENT

Yesmail helps hundreds of the world's leading marketing organizations leverage email marketing to grow profitable and lasting customer relationships. Yesmail's core competency is in getting results. Proven acquisition and retention signature practices give our Clients the edge that they are looking for. Call us today to find out why more and more companies are using Yesmail to Move Up! [email-masked]
www.yesmail.com

BrandAnimation: Changing the Rules of Engagement
"Everyone is talking about customer control," declares Erik Hauser, founder of marketing firm Swivel Media and the International Experiential Marketing Association. "Why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately? What confluence of events led up to these insistent drumbeats about customer control, and why is it on everybody's mind? After all, we've all been taught that the customer has always been in control."

In his latest column for CHIEF MARKETER, Hauser answers those questions, though in the process he raises a few more. For his thoughts on consumer empowerment and what it means to marketers, click here.

Customer Data: Protect Your Assets
Many marketing executives don't think of customer data security as an issue that concerns them. But as John Rizzi, president/CEO of e-mail services provider e-Dialog, makes clear in his latest column, data integrity is indeed a branding issue. Read why, and learn how to help protect your company, at www.ChiefMarketer.com.

A Public Relations Primer: What NOT to Do
As a CMO, you no doubt don't need to read about the most common PR no-nos. But you might want to forward this primer, by Innova Communications partners Amy Chilla and Melissa Gillespie, to your junor-level staffers. (And if you do decide to check out the article yourself, just to make sure you haven't fallen into any bad habits, you can do so here.)

ABOUT THIS NEWSLETTER

You have received this newsletter because you are a subscriber to a Prism Business Media publication. If you feel you have received this in error, or you would like to unsubscribe, click Unsubscribe
To subscribe to this newsletter, go to: Subscribe
For Advertising Opportunities, please contact Trish Conheeney at 212-204-4241 or email [email-masked]

You are subscribed to this newsletter as [email-masked]
To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences.
For questions concerning delivery of this newsletter, please contact our Customer Service Department at:
Customer Service Department
Chief Marketer
A Prism Business Media publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email:[email-masked]
Prism Business Media
9800 Metcalf Avenue
Overland Park, KS 66212
Copyright 2006, Prism Business Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Prism Business Media.