Subject: BPA & ABC Rulings Compared/Database Marketing/2006 Spam Report

From: "Circulation Management" <[email-masked]>
Date: Wed, 03 Jan 2007 17:18:55 -0500

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Your Circulation News >> Wednesday, January 3, 2007

IN THIS ISSUE

NEWS
BPA and ABC—Recent Rulings Compared
Database Marketing Outlook 2007
Redesigned Wall Street Journal Hits Newsstands
Epsilon Acquires Abacus

BRIEFS
infoUSA Renames Marketing Unit
Report States Spam Made Comeback in 2006
Mattel, Jones Publishing Partner for Barbie Mag
Study Finds Moms Relax With Mags the Most
Google Blog Search Surpasses Technorati in Visits

MEETINGS & EVENTS

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NEWS

BPA and ABC—Recent Rulings Compared

Qualified, Verified and Public Place

By Kristina Joukhadar

Although the terminologies used by the two largest audit bureaus are different, many of the concepts and reporting requirements are similar. And it seems that as time goes by, and the pressures of the marketplace increase the degree of detail required on the audit reports, they become even more so.

Let’s start with the concept of Qualified vs. Verified Circ...

[MORE]

Database Marketing Outlook 2007

Meeting the needs of entire organizations, increased movement towards software as a service, emphasis on multichannel and building prospect databases will be some of the issues database marketers will be focusing on in 2007, according to Melissa Campanelli in a recent Outlook 2007 report in DM News...

[MORE]

Redesigned Wall Street Journal Hits Newsstands

A redesigned version of Wall Street Journal hit newsstands this week with a smaller size and new content features, including "Today's Agenda," which gives advance notice of news yet to be reported, and "Informed Reader," which identifies insights from sources beyond the Journal....

[MORE]

Epsilon Acquires Abacus

Integrated marketing services provider Epsilon announced last week that it will acquire Abacus, a provider of data, data management and analytical services, for $435 million in cash from DoubleClick. The acquisition is expected to close in the first quarter of 2007, following regulatory approval...

[MORE]

BRIEFS

infoUSA Renames Marketing Unit

It was announced last week that the Donnelly Marketing unit of database services provider infoUSA Inc. has been renamed to infoUSA National Accounts.

The renamed unit, headed by Rakesh Gupta, will move its base to Omaha, NE, infoUSA’s headquarters. All technology, database marketing, and product functions will reside in Omaha bringing infoUSA...

[MORE]

Report States Spam Made Comeback in 2006

According to research released by IronPort Systems, a gateway security provider, spam made a comeback in 2006.

Spam volumes surged in 2006—with the significant volume increase being driven by advanced image-based spam, which is typically 10 times larger than text spam. In turn, mail throughput more than tripled in 2006...

[MORE]

Mattel, Jones Publishing Partner for Barbie Mag

Mattel has announced a new licensing partnership with Jones Publishing, Inc., to produce the official Barbie Collector Magazine, which will launch in February at the International Toy Fair in New York.

Barbie Collector Magazine will be a quarterly publication and is targeted to loyal Barbie doll collectors. The first issue will hit newsstands in April.

The magazine will be devoted to contemporary Barbie collectibles as well as Vintage and Mod era dolls. It will also include coverage of collectors’ clubs, doll shows and “behind the scenes” access to Mattel.

Study Finds Moms Relax With Mags the Most

According to the Parenting Group’s 24/7 MomConnection study, moms turn to magazines to help them relax more often than any other platform.

Also, newspapers and magazines are moms’ most trusted sources of information, followed by Web sites, radio, TV and doctors’ offices.

The study also found that, in a typical week, almost 100 percent of moms have watched TV, been online, listened to the radio or received a direct mail promotion; 91 percent of moms have shopped a retail store; 88 percent of moms have read a magazine; and 86 percent have used a cell phone.

And, moms are using emerging media, but not on a regular basis—in a typical week, only 33 percent have watched video-on-demand, 32 percent have read a blog and 17 percent listened to an iPod.

Google Blog Search Surpasses Technorati in Visits

According to data from Internet monitor Hitwise, Google Blog Search has surpassed Technorati in market share of visits for the week ending Dec. 23, 2006.

Google placed a link to Blog Search on the Google News home page, causing a 168 percent surge in market share for Google Blog Search over a two-week period (week ending 10/14/06 vs. week ending 10/28/06).

Since then, approximately 60 percent of Google Blog Search's traffic has been coming directly from Google News, compared to less than 1 percent before the change.

Data shows that Google Blog Search has attracted a younger audience than Technorati. Only 10 percent of visitors to Technorati were in the 18-24 age group, while 34 percent of visitors to Google Blog Search reached that tech-savvy group.

MEETINGS & EVENTS

Webinars
Jan. 11, Top 10 Vital Things to Know About E-Mail Deliverability, 1 p.m. EST Register here

Jan. 18, Predictive Modeling with Random Forests (tm) in R, 1 p.m. EST Register here

Jan. 25,The Power of the Loyalty Relationship Chain, 1 p.m. EST Register here

Feb. 13, Removing the Lie in Loyalty Program Liability, 1 p.m. EST Register here

January
Jan. 10, ABM Thought Leadership Breakfast Series - The Identity Game: Custome Media Builds Brands, New York, NY http://www.americanbusinessmedia.com

Jan. 10, MPA Forum - DIGITAL MATTERS (Luncheon) The Fast Changing World of Online Content, MPA Board Room, New York, NY. http://www.magazine.org

Jan. 11, MPA's Breakfast with a Leader: Cathleen Black, President, Hearst Magazines, The University Club, New York, NY. http://www.magazine.org

Jan. 11, MPA's Maximizing Ad Sales: Two-Day Certificate Program, MPA Conference Center, New York, NY. http://www.magazine.org

Jan. 16, The Practical Use of Media Research for Adveristing Sales, MPA Conference Center, New York, NY. Register here

Jan. 16, XYZ Club Winter Event - Networking Seminar and Luncheon; Mandarin Oriental Hotel, New York, NY. http://www.xyzclubinc.com

Jan. 17, FMA Morning Seminar: Fulfillment Solutions for Savvy/Complex Marketing Strategies; Luncheon Panel: Automatic Renewals; The Princeton Club, New York, NY http://www.fmanational.org

Jan. 17, AMA Training Series: Conjoint Analysis and Discreet Choice Modeling: Introduction,  Comparison and Evolution, Grand Hyatt Tampa Bay, Tampa, FL http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

Jan. 18, ABM's Tri-State Taxation Conference, FAE Conference Center, New York, NY. http://www.americanbusinessmedia.com

Jan. 22-24, Consumer Marketing Today, MPA Conference Center, New York, NY http://www.magazine.org

Jan. 23, Digital Matters: Web Design & Usability, MPA Conference Center, New York, NY http://www.magazine.org

Jan. 28-30, ABM's International LCT Show 2007, Venetian Resort & Hotel, Las Vegas, NV http://www.americanbusinessmedia.com

Jan. 29, AMA Training Series: Managing Customer Loyalty, San Francisco, CA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

[MORE]

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, Regional Sales Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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