Subject: May 16, 2007 -- Source Interlink/CM Show

From: "Circulation Management Magazine" <[email-masked]>
Date: Wed, 16 May 2007 17:29:33 -0400

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Your Circulation News >> Wednesday, May 16, 2007

IN THIS ISSUE

NEWS
Source Interlink’s Primedia Buy
The CM Show is Less Than Three Weeks Away
SURVEY: User-Generated Content Threatens Traditional Business

BRIEFS
McPheters Cancels Readership.com
NielsenConnect Unveils “Plug and Play” Services
SURVEY: Product Literature Not Worthy of Registration
American Legacy Splits From Forbes
The Hollywood Reporter’s Cannes Video Coverage
San Jose Mercury News Launches Online Video Show
Virgin Launches Music Mobile Mag

MEETINGS & EVENTS

CM Announcements

Click here to register for the CM Conference & Expo 2007!

Would you like to contribute a short story for the "How I Became a Circulator" or "Unsung Hero" sections of the print magazine? Please email us if you're interested.

Click here to subscribe to Circulation Management magazine.

NEWS

Source Interlink’s Primedia Buy

Circulators are asking what conflicts of interest may arise.

By Kristina Joukhadar

Source Interlink announced on Monday that it was acquiring the Primedia Enthusiast Division for $1.2 billion in cash, thereby expanding into the publishing and digital content side of the business. The Enthusiast Division includes 70 special interest magazines, including Soap Opera Digest, as well as 90 associated Web sites...

[MORE]

The CM Show is Less Than Three Weeks Away

Three Circ Intensive Days, Six Tracks, 36 Sessions and 75 Speakers

We hope you’ll join us for the 2007 Circulation Management Conference & Expo this year at the Hilton Hotel in New York, June 4-6.

The CM Show has always served as the one show where you will find the most cutting edge information on every topic you need to know to be on top of your circulation game. And now we’ve expanded it to include more tracks, more sessions, more speakers, a full day of workshops, 15 roundtables, and three keynotes by leaders in the magazine, online, and newspaper categories whose work serves to expand the way we grow circulation and readership...

[MORE]

SURVEY: User-Generated Content Threatens Traditional Business

According to a survey released by Accenture, media and entertainment executives see user-generated e-media content as one of the biggest threats to their business.

Fifty-seven percent of respondents identified the rapid growth of amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs as one of the top three challenges they face today. 70 percent believe that social media will continue to grow, and only 3 percent say it’s a fad...

[MORE]

BRIEFS

McPheters Cancels Readership.com

Rebecca McPheters is pulling the plug on her new service Readership.com because of a lack of interest from publishers and an insufficient financial report, according to Mediaweek.com.

It is reported that McPheters’ company had raised less than half the $5 million necessary to launch the new service, which counted on support from both media-planning agencies and publishers. She also told Mediaweek.com that many publishers were apparently deterred by the threat of greater transparency in their audience measures.

McPheters first announced Readership.com’s launch in October 2005. Funding shortages delayed the launch twice—first in the beginning of 2006, then in the beginning of 2007.

NielsenConnect Unveils “Plug and Play” Services

The Nielsen Company has announced the launch of suite of company-wide services by its NielsenConnect division, which would allow clients to choose from dozens of services that collect, analyze and report on consumer patterns and usage around the world.

NielsenConnect's initial services include:

•    NielsenCombine, a consumer insight service that integrates data sets to create a deeper understanding of consumer behavior;

•    NielsenConnections, which evaluates the consumer's activity across media by product usage...

[MORE]

SURVEY: Product Literature Not Worthy of Registration

According to a survey conducted by MarketingSherpa and KnowledgeStorm, nearly half of those who use white papers, webcasts and webinars, are willing to register to receive the literature. Yet, only 19 percent of vendors said they thought it should be put behind a registration barrier.

The study also found that nearly three-quarters of end users said having a detailed summary of the material they receive was a ‘major factor’ in their decision to register. On the contrary, only 34 percent of vendors said it was important...

[MORE]

American Legacy Splits From Forbes

American Legacy, a quarterly publication that focuses on African-American history and culture, announced this week that it has ended its partnership with Forbes Inc. and will now be solely owned by RJR Communications, a new division of RJR Media Group.

American Legacy founder and publisher (and now president of RJR Media) Rodney Reynolds brought in private investors to help him acquire the portion of the business owned by Forbes. Terms were not disclosed.

Reynolds is looking to increase AL’s frequency to six times a year in 2009, as well as expand the TV division and invest in new products. The magazine currently has a guaranteed circ of 500,000, 80 percent of which are distributed free through African-American churches, as well as schools and organizations.

The Hollywood Reporter’s Cannes Video Coverage

The Hollywood Reporter launched video this week streaming from the Cannes Film Festival, offering additional coverage daily.

Visitors to the “Awards & Festivals” section of HollywoodReporter.com will be able to access breaking news, red carpet premieres, interviews and more. The site will offer up to 10 video segments throughout the festival.

Readers can also receive updates through smart phones and mobile devices via mobile.hollywoodreporter.com. All coverage of the festival can be found here.

San Jose Mercury News Launches Online Video Show

The San Jose Mercury News announced this week the launch of a new online video show called "Inside Silicon Valley," which will be delivered through PodTech’s media platform.

Hosted by veteran Mercury News technology journalist Michael Bazeley and other reporters, "Inside Silicon Valley" will complement the Mercury News' Monday technology section. Each Monday, "Inside Silicon Valley" will cover the latest technology news and innovations with Silicon Valley business leaders and entrepreneurs.

"Inside Silicon Valley" is available on PodTech.net and the Mercury News' video blog site, http://www.mercextra.com/video

Virgin Launches Music Mobile Mag

Virgin Mobile USA announced this week the launch of an interactive mobile music magazine that gives its customers on-demand access to music-related content, including up-to-date artist news, charts, concert dates and interactive search and community features.

Through a downloadable mobile application, Headliner, delivers a database of thousands of artists and bands, upcoming concert tour dates, music festival coverage and albums and shows directly to the mobile phone.

Virgin Mobile customers can now download Headliner and test the application for a free 14-day trial. Following the trial, customers can continue to subscribe for $2.49 a month.

MEETINGS & EVENTS

Webinars
May 17, DMA's List Universe Predictions: Mail Practices & More, 1 PM EDT Register here

May 22, DMA's Teleservices Council Legislative Update, 1 pm EDT Register here

May 24, DMA's Insider Secrets on  Direct Response Radio, 1 PM EDT Register here

June 5, DMA's Loyalty: Dialogue-Driven Direct Marketing, 1 PM EDT Register here

June 14, DMA's E-mail Authentication: Top Ten Things To Know, 1 PM EDT Register here

June 26, CM's Strategic Guide to Selecting a Fulfillment Supplier, 2 pm EDT Register here

May
May 21-23, 24th Annual ACCM Conference, Boston Convention & Exhibition Center, Boston, MA http://www.accmshow.com

May 23-24, Nielsen Business Media's Interactive Media Conference & Trade Show, Radisson Hotel Miami, Miami, FL. http://www.interactivemediaconference.com

June
June 4-6, CIRCULATION MANAGEMENT CONFERENCE & EXPO, New York Hilton, New York, NY. Contact: [email-masked]; 203-854-6730, ext. 1129. http://www.circmanshow.com

June 5, NTCFI’s A.R.Venezian Awards Dinner, The Princeton Club, New York, NY. www.ntcfi.org/Events.asp

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 25, XYZ Club Summer Networking Event, Anglebrook Golf Club, Lincolndale, New York. www.xyzclubinc.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

July
July 11-13, 8th Annual MeritDirect Business Mailer's Co-op and Email Marketing Conference, Westchester Renaissance, White Plains, NY. www.meritdirect.com

[MORE]

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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