Subject: June 20, 2007 -- DM Days/CM Web Column/Postal Rates

From: "Circulation Management Magazine" <[email-masked]>
Date: Wed, 20 Jun 2007 16:58:41 -0400

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Your Circulation News >> Wednesday, June 20, 2007

IN THIS ISSUE

NEWS
DM Days Open with a Flash
Social Media: The New Town Square
The Four Stages in Successful “Pull” Marketing
Postal Governors Reject Price Reduction
CM’s New Web-Only Columns

BRIEFS
Bonnier Signs Sales, Marketing Agreement With CMG
American Airlines Launches eMag for Frequent Flyers
Life & Style, Fruit of the Loom Partner Up
WSJ, USA Today to Launch Glossy Mags
NYTimes.com Tops All in May Web Traffic
STUDY: Large Overlap in Newspaper/Web Use
Mediamark Releases Issue-Specific Data for Consumer Mags
BPA Comments on New Rules Story

MEETINGS & EVENTS

CM Announcements

A CM Web Exclusive! We're proud to announce the launch of "Monday Morning Expert," a new column that features tips, tactics and viewpoints from a different audience development expert each week!

The first in CM’s series of free Webinars is coming on June 26th at 2pm: Strategically Selecting Your Fulfillment Provider. We hope you’ll join us.

Click here to subscribe to Circulation Management magazine.

NEWS

DM Days Open with a Flash

By Kristina Joukhadar

DM Days New York opened at the Jacob K. Javits Convention Center yesterday with a keynote from John A. Greco, Jr., DMA president and CEO. The keynote panel that immediately followed his speech ended in a demonstration of extreme social networking, when attendees were asked to take a picture of the panelists on their cell phones and email them to the panel moderator...

[MORE]

Social Media: The New Town Square

Moderated by Aaron Kahlow, managing partner of Internet and search engine marketing firm BusinessOnLine, the DM Days keynote panel on Next-Gen Interactive Marketing was comprised of participants from ClickZNetwork, new-marketing company Crayon, a senior analyst from SignOnSanDiego, and a marketing executive from IBM.

The gist of the panel was that the next generation marketing dictate is to help people in communities to do what they want to do. Your audience is out there talking about your products and your company, said the panelists. “Do you want to be part of the conversation or not? What are you afraid of?”

[MORE]

The Four Stages in Successful “Pull” Marketing

By Karlene Lukovitz

Mastering community-driven “pull” marketing takes commitment and a clear understanding of the dynamics and steps involved. Randy Hlavac, president of the CRM and database marketing consultancy Marketing Synergy, Inc. and adjunct professor of integrated marketing at Northwestern University, outlined the four core steps in a session at this year’s CM Conference...

[MORE]

Postal Governors Reject Price Reduction

The U.S. Postal Service Board of Governors has rejected the Postal Regulatory Commission’s May 25 request for an adjustment to the Standard Mail flats prices. The PRC had recommended temporary price reductions of $.03 and $.02 (nonprofit) per piece for Standard Mail flats until the end of the Postal Service’s fiscal year, as a way to offset the $.07 increase per piece for Standard Mail letters...

[MORE]

CM’s New Web-Only Columns

The editors of CM are happy to announce the first weekly edition of our new Web-only expert column series at circman.com. Please check back each week and click on the WEB-EXCLUSIVE COLUMNS link to read the latest tips & techniques, advice, case studies and cautionary tales on the following topics...

[MORE]

Advertisement

Another Magazine Manager Success Story:
The Magazine Manager is the world’s leading magazine management software company serving 1,300 magazines with an average of 60 new magazines added each month. Kelly Fentress, Market Rep for The Real Estate Book says: “I have worked in advertising for many years and nowhere in the field of advertising have I found a product that comes close to The Magazine Manager. It is the most valuable tool on the marketplace.” Visitwww.MagazineManager.com and see a live demo or call toll-free at 877-256-0362.

BRIEFS

Bonnier Signs Sales, Marketing Agreement With CMG

The Bonnier Corporation recently announced that it has signed a newsstand sales and marketing agreement with Comag Marketing Group LLC (CMG), which covers the sale and distribution of 40 special-interest titles in the U.S., via wholesale and specialty sales channels.

The partnership covers several former Time Inc. titles, recently purchased by Bonnier. They include Parenting, Popular Science, Field & Stream, and Outdoor Life. Former World Publications titles, which are already distributed by CMG, are also part of the agreement. They include Saveur, Spa, Islands, Destination Weddings & Honeymoons, and Garden Design.

The agreement goes into effect beginning with issues on-sale August 21.

American Airlines Launches eMag for Frequent Flyers

American Airlines announced today that it has launched AAdavantage Milestones, a video e-magazine for exclusively for AAdvantage members.

AAdvantage Milestones will combine broadcast and social media through a community forum and a series of video features that will offer airline and travel information.

The forum will encourage members to share personal photos of their travels while the two-minute video tours—hosted by Regan Burns of Comedy Central—will feature famous landmarks and overviews of featured destinations.

The AAdvantage program, which was established in 1981, currently has more than 56 million members.

Life & Style, Fruit of the Loom Partner Up

Underwear apparel company Fruit of the Loom will take over Life & Style’s June 22 issue in an effort to boost its image with younger women, becoming the first company to have single-advertiser issue status with the Bauer-published title.

Fruit of the Loom will also supply a prize for Life & Style’s trivia contest and become the first sponsor of the title’s Fashion Award feature, which rates celebrity fashion.

According to Ian Scott, president, advertising sales, Bauer, the issue holds to the company’s roughly 80-20 edit-to-ad ratio standard. The issue, however, will have 16 ad pages, which is slightly higher than most of the issues this year.

WSJ, USA Today to Launch Glossy Mags

Both The Wall Street Journal and USA Today are in the process of developing glossy magazines to be distributed within their papers, according to Advertising Age.

USA Today plans to launch its monthly magazine in October and will be geared towards those who are physically active and participate in sports such as jogging and hiking, according to Susan C. Lavingto, senior VP, marketing.

A magazine supplement for WSJ’s weekend edition is in its early stages and has yet to be confirmed by Dow Jones.

NYTimes.com Tops All in May Web Traffic

The New York Times had 12,755,000 unique visitors in May making it the top newspaper Web site in terms of traffic, according to Nielsen//NetRatings.

Despite top ranking, NYTimes.com’s traffic declined when compared to April’s 13,735,000 visitors. WashingtonPost.com, which ranked third in May, gained online readers when compared to April stats. USATODAY.com ranked second.

Of the top 30, The Atlanta Journal-Constitution had the highest time spent per person, at 0.32:12.

STUDY: Large Overlap in Newspaper/Web Use

There is significant crossover in newspaper readership and usage of newspaper Web sites, according to a study commissioned by the National Newspaper Network and conducted by Scarborough Research.

The 2007 Newspaper National Network Integrated Newspaper Footprint Study found that “crossover” users— those who used both print and online newspapers in the past 7 days— are the largest segment. According to the study, 81 percent of newspaper Web site users also read the printed version in the last 7 days...

[MORE]

Mediamark Releases Issue-Specific Data for Consumer Mags

Mediamark Research Inc. released this week its new Issue Specific Readership Study—for the first time—focusing on consumer magazines.

The new study, a supplement to the Survey of the American Consumer, shows the issue-to-issue changes to a title’s average issue audience.

The data is derived from a continuous online weekly survey starting from May 2006. Each week, 2,500 interviews are completed (from a new sample) for a yearly total of 130,000 interviews...

[MORE]

BPA Comments on New Rules Story

Thanks for picking up the story on BPA’s new rules and amendments.

One point of clarification: In your story, you point out that some of BPA’s new rules provide the “freedom to serve verified circ copies that are not declared on the Publishers Statement…” We do not want to confuse readers by calling something that is “qualified” with non-continuous distribution, with ABC’s new “verified” copies. These are most definitely not the same thing...

[MORE]

MEETINGS & EVENTS

Webinars
June 21, AMA's How Purpose-Driven Online Communities Deliver Competitive Brand Advantage , 1  PM EDT  Register here

June 26, CM's Strategic Guide to Selecting a Fulfillment Supplier, 2 pm EDT Register here

June 26, DMA's Overcoming 5 Common Traps of Direct Marketing, 1 PM EDT Register here

July 10, ABC's Consumer Magazine Online Filing Demonstration, 12 PM CDT Register here

July 19, ABC's Post-Board Information Blitz for Consumer Magazines, 1 PM CDT Register here

July 19, ABC's Post-Board Information Blitz for Newspapers, 10 AM CDT Register here

August 9, DMA's Top 10 Things You Need to Know About Email Creative, 1 PM EDT Register here

June
June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 25, XYZ Club Summer Networking Event, Anglebrook Golf Club, Lincolndale, New York. www.xyzclubinc.com

June 27, ASME/MPA's How to Create a Great User Experience, MPA Conference Center, New York, NY. http://www.magazine.org

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

July
July 11-13, 8th Annual MeritDirect Business Mailer's Co-op and Email Marketing Conference, Westchester Renaissance, White Plains, NY. www.meritdirect.com

September
Sept. 6-7, DMA Creative Direct Marketing Strategies Seminar, Hilton Boston Financial District, Boston, MA. http://www.dmacreativedmstrategies.com

Sept. 19, FMA Day, The Princeton Club, New York, NY. http://www.fmanational.org

Sept. 24-26, 2007, Folio: Show, Marriot Marquis, New York, NY. http://www.folioshow.com

October
Oct. 13-18, DMA '07 Conference & Exhibition, McCormick Place West, Chicago, IL. http://www.the-dma.org/conferences/dma07/

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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