Subject: August 29, 2007 -- Newsstand Prices/Kable-Palm Coast

From: "Circulation Management Magazine" <[email-masked]>
Date: Wed, 29 Aug 2007 17:31:17 -0400

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Circulator NewsLetter

Your Circulation News >> Wednesday, August 29, 2007

IN THIS ISSUE

NEWS
Bauer Capitulates on Price
The Kable/Palm Coast Integration
Mal Dunn Associates Files Chapter 11
Nielsen Brings Demo/Lifestyle Targeting to TV

BRIEFS
B-to-B Circ Up Slightly, Ad Pages Falter
Email Marketing Beats Direct Mail for First Time in UK
V12 Group Acquires Teramedia
CondeNet, MSNBC Announce Content Partnership
Mochila, Clickability Partner on Content Syndication

MEETINGS & EVENTS

CM ANNOUNCEMENTS

JUST POSTED! NEW WEB EXCLUSIVE COLUMN—

Email Promotion Testing
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NEWS

Bauer Capitulates on Price

By Baird Davis

It was revealed this week that Bauer, the company that pioneered low newsstand cover pricing, is planning to modify its cover pricing strategy, effective the 4th quarter of this year, in what could be the largest company wide pricing experiment in the history of magazine publishing...

[MORE]

The Kable/Palm Coast Integration

Circulators Asking Questions About Merger of Fulfillment Giants

By Kristina Joukhadar

As the merger of Palm Coast Data and Kable Fulfillment continues, a picture of the process and likely long-term result is emerging. And circulators who have been through a steady stream of fulfillment-company consolidations are concerned.

Palm Coast and Kable were two of the big three consumer-magazine fulfillment companies, along with CDS, and now there are just two. Earlier this month, 75 employees were laid off as part of the merger, all of them from the Kable side...

[MORE]

Mal Dunn Associates Files Chapter 11

Brewster, NY-based list management company Mal Dunn Associates filed for chapter 11 bankruptcy protection last Friday with a hearing scheduled for today. Mal Dunn president Steve Dunn attributes the company’s financial troubles to account attrition.

Founded in 1973, the company hopes to conduct business as usual. "We planned on moving forward with our doors kept open, working with the courts and their appointed committees, always with the objective of working in the best interest of the creditors and attempting to preserve the best parts [of Mal Dunn Associates]," Dunn told reporters.

Nielsen Offers Ad Targeting by Demographics, Lifestyle

The Nielsen Company recently announced a new offering that brings together its NPOWER TV ratings analysis tool, its PRIZM NE lifestyle segmentation product and the target marketing services of Claritas, enabling advertisers to target television audiences by demographic group and lifestyle.

Using descriptive names that capture the make-up of each population segment, Nielsen will provide a profile of each group and data on their media habits to guide advertising decisions for clients...

[MORE]

BRIEFS

B-to-B Circ Up Slightly, Ad Pages Falter

Of the 136 U.S. b-to-b publications included in the latest ABC FAS-FAX statement released this week, 85 had an increase in circulation. The publications that had the biggest increase included Traffic World (35 percent), Oil & Gas Journal (25 percent), Digital Photo Pro (15 percent) and Billboard (11 percent).

However, b-to-b ad pages continue to fall with a 3.3 percent drop in the first five months of 2007, according to estimates released this week by American Business Media. The Business Information Network states that the total ad revenues for b-to-b have declined by 1.9 percent vs. the January-May 2006 period.

“While the May numbers are not what we hoped they would be, the year-to-date numbers continue to suggest that magazine revenues remain steady,” said Gordon T. Hughes II, president/CEO, American Business Media. “It’s important to remember there is strong growth in face-to-face events, and revenue from digital products and custom media continues to climb at impressive rates. Overall, our industry continues to be robust.”

Email Marketing Beats Direct Mail for First Time in UK

For the first time, email marketing has overtaken direct mail in terms of volume, according to the latest National Email Benchmarking report produced by the Direct Marketing Association’s Email Marketing Council.

The report, containing data from leading UK email service providers for the last quarter of 2006, reveals that year-on-year volumes have increased by 52 percent. While direct mail expenditure continues to rise, volumes have decreased over the past year, reflecting improved targeting and a heightened use of multi-channel integrated campaigns...

[MORE]

V12 Group Acquires Teramedia

Red Bank, N.J.-based V12 Group, provider of below the line (BTL) marketing services, announced this week that it has acquired Orlando-based Teramedia, which manages and brokers direct mail, e-mail, telemarketing, and multichannel lists. Terms of this acquisition were not disclosed.

“This will help ensure the continuation of our tradition of providing the highest value multi-channel direct marketing solutions,” said Teremedia’s CEO Steve Hardigree, in a statement. Hardigree will remain with V12 Group.

Teremedia’s product offerings also include email append, eCOA, database hygiene and data licensing. This follows V12’s recent acquisition of Direct Marketing Associates (DMA), which is based in Fort Lauderdale.

CondeNet, MSNBC Announce Content Partnership

CondeNet, the digital arm of Conde Nast, and MSNBC.com announced today a content partnership that will enable MSNBC.com to feature a broad range of CondeNet's  lifestyle content and reporting. The partnership includes features from its portfolio of online brands as well as from Conde Nast publications.

The CondeNet brands that will share content with MSNBC.com include Style.com, Men.Style.com, Epicurious.com, and Concierge.com. Conde Nast's Vogue, Glamour, Self, GQ, Details, Men's Vogue, Vanity Fair, Gourmet, Bon Appetit, Conde Nast Traveler, and Conde Nast Portfolio will also be available on MSNBC.com. The content will be featured on the site's health, entertainment, business, travel, and TODAY sections.

CondeNet has had similar relationships with other sites, including Yahoo! Food, which posts articles from Epicurious.com.

Mochila, Clickability Partner on Content Syndication

Mochila, a global online media marketplace for print, video, and photo content, recently announced a partnership with Clickability, a content management platform, enable Clickability’s publishing clients to both buy and syndicate content across the Web, and earn revenue through Mochila’s media marketplace.

With Mochila’s AdMatch program, Clickability clients will earn a percentage of the revenue generated by the advertising-supported content integrated into their site. Publishers can also license their content to other Web sites for a one-time fee. Mochila’s Marketplace offers articles, photos and videos from media brands, including The Associated Press, Getty Images and Hearst Magazines.

In addition to using Mochila to syndicate content, publishers can buy content with the help of Mochila’s editors, who have assembled hundreds of pre-made content widgets on various topics, which can be placed directly on their own Web sites. Publishers can also search Mochila to select articles, photos and videos to create their own content widgets.

MEETINGS & EVENTS

Webinars
Aug. 30, DMA's Web Site Usability: Small Changes, Big Results, 1 PM EDT, Register here

Sept. 18, DMA's Multichannel Marketing & Triggered Programs, 1 PM EDT, Register here

Oct. 23, CM's Circulation Best Practices, 2 PM EDT, Register here

September
Sept. 6-7, DMA Creative Direct Marketing Strategies Seminar, Hilton Boston Financial District, Boston, MA. http://www.dmacreativedmstrategies.com

Sept. 10-11, AMA's Integrating Marketing & Sales Training Series, Chicago, IL. http://www.marketingpower.com/aevent_event25843.php

Sept. 17-18, AMA's Internal Branding: Living Your Brand Training Series, Chicago, IL. http://www.marketingpower.com/aevent_event25862.php

Sept. 19, FMA Day, The Princeton Club, New York, NY. http://www.fmanational.org

Sept. 20, AMA's Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results, New York, NY. http://www.marketingpower.com/aevent_event1221988.php

Sept. 24-26, 2007, Folio: Show, Marriot Marquis, New York, NY. http://www.folioshow.com

Sept. 25-26 AMA's Brand ManageCamp 2007, Chicago, IL. http://www.brandmanagecamp.com

Sept. 27-28, AMA's Integrating Marketing & Sales Training Series, Las Vegas, NV. http://www.marketingpower.com/aevent_event25843.php

October
Oct. 1-2, AMA's Internal Branding: Living Your Brand Training Series, Newport Beach, CA. http://www.marketingpower.com/aevent_event25862.php
Oct. 1-3, MPA's Consumer Marketing Today With Ed Fones, MPA Conference Center, New York, NY. http://www.magazine.org

Oct. 3, HVDMA's “Meet the Masters VI” – Insights with Kelly Browning, Fairview Country Club, Greenwich, CT. http://www.hudsonvalleydma.org

Oct. 4, CircDayLA 2007: Bridging the Gap: Proven Ideas—New Directions www.circdayla.org/register (877) GO 2 WFMA

Oct. 4-5, AMA's Integrating Marketing & Sales Training Series, Boston, MA. http://www.marketingpower.com/aevent_event25843.php

Oct. 13-18, DMA '07 Conference & Exhibition, McCormick Place West, Chicago, IL. http://www.the-dma.org/conferences/dma07/

Oct. 15-18, AMA's Fall Marketing Workshop, Scottsdale, AZ. http://www.MarketingPower.com/workshop

Oct. 26, AMA's Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results, Chicago, IL. http://www.marketingpower.com/aevent_event1221988.php

November
Nov. 9, AMA's Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results, Las Vegas, NV. http://www.marketingpower.com/aevent_event1221988.php

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
John Ellertson, Advertising Director

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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