Subject: June 27, 2007 -- ABM Circ Award/CMP Next-Gen Growth

From: "Circulation Management Magazine" <[email-masked]>
Date: Wed, 27 Jun 2007 14:44:47 -0400

Show NewsLetter

Your Circulation News >> Wednesday, June 27, 2007

IN THIS ISSUE

NEWS
ABM Circ Career Award Goes to Green
Audience Development Key to Next-Gen Growth at CMP
CM’s Lively First Webinar
STUDY: Consumer Reaction to Direct Marketing

BRIEFS
Time Inc. Launches People Digi-Mag
Slate Launches Video Mag
Epicurious.com Launches Social Networking Tools
blinkx Launches Online Video Ad Platform
Wizzard Media Launches Keyword Ad Feature
Time Inc. Using Quigo to Provide Online Text Ads
Readers Most Engaged in Media at Night

MEETINGS & EVENTS

CM Announcements

A CM Web Exclusive column, "Monday Morning Expert," launched last week at circman.com with Linda Ruth's "How to Work With MagNet Data." Check back on Monday for "Web Watch" by Bill Baird.

Click here to subscribe to Circulation Management magazine.

NEWS

ABM Circ Career Award Goes to Green

Barry Green of Hearst Business Media was awarded the Circulation Career Award for 2007 at the American Business Media Achievement Awards breakfast yesterday in New York. The award was presented by Gloria Adams, who received the first award four years ago.

As VP, Director of Circulation & Audience Marketing at Hearst Business Media, Green is responsible for circulation promotion, marketing, online audience development and maintenance, postal and distribution, audit documentation, statistics, list rental, database operations, privacy issues, reader service, digital versions of ten publications and two informational Web sites...

[MORE]

Audience Development Key to Next-Gen Growth at CMP

By Kristina Joukhadar

CM recently spoke with Peter Spande, VP online media at CMP Technology to find out the relationship between the company’s audience development initiatives and its recently announced intention to transition to a “next generation media company.”

CMP is making broad-reaching changes to its product portfolio and organizational structure—realigning its product offerings around its market-leading brands, putting its online networks at the heart of its operations, expanding its footprint in b-to-b technology events and unifying its sales and marketing resources in each of the major markets it serves...

[MORE]

CM’s Lively First Webinar

Circulation Management presented its first webinar yesterday. The topic was ”Strategically Selecting Your Fulfillment Supplier,” and it was informative, but also a lot of fun.

Our thanks to Jim Jess of Art & Antiques magazine and Nick Cavnar of Hanley Wood for joining us as presenters. In a brief 45 minutes, they covered many points, not the least of which was the possible role of the fulfillment bureau in developing an integrated database...

[MORE]

STUDY: Consumer Reaction to Direct Marketing

By Chandra Johnson-Greene

During last week’s DM Days conference in New York, the Direct Marketing Association revealed a new study it conducted called “Consumers’ Response to Direct Marketing: An 8 Part Series,” which sought to explore the extent of consumer response to direct marketing and why consumers respond (or don’t).

Overall, engagement with direct marketing channels by consumers was fairly high. 79.6 percent of consumers indicated that they made at least one purchase in response to direct marketing communications in the prior 12 months in any channel (catalog, Internet, TV, radio, etc.)...

[MORE]

BRIEFS

Time Inc. Launches People Digi-Mag

Time Inc. is offering its first magazine-Web site hybrid, or “digi-mag”—a version of People’s “Best Summer Ever” issue—to its 1.2 million subscribers this week, according to Advertising Age.

The 30-page, digi-mag was largely created by People’s staff in conjunction with digital-magazines production company Blogform Digital Magazines. The difference between this and other digital magazines is no software needs to be installed, ads are more interactive and all of the content is original.

The editorial spread allows readers to watch movie trailers, view photos and tinker with advertising. The one-shot test issue is exclusively sponsored by Unilever and pop singer Beyonce Knowles is featured on the cover. More issues are planned based on reactions from readers and advertisers.

Slate Launches Video Mag

Slate magazine announced this week the launch of “Slate V,” a video magazine that “will deliver original features, compelling documentary segments, and buzzworthy video clips culled from the far reaches of the Web.”

Along with newly created segments, users of Slate V will notice familiar Slate franchises including “ Explainer,” “Dear Prudence,”  “Damned Spot,” and “Ad Report Card,” but now in video format...

[MORE]

Epicurious.com Launches Social Networking Tools

CondeNet site Epicurious.com, which features content and recipes from Gourmet and Bon Appetit magazines, has launched a set of social networking tools, collaboratively titled “My Epi,” which allows users to form their own communities, create personal profiles and review recipes.

The features of My Epi include “Browse Member Profiles,” which allows users to search and find profiles of their interest; “Share Recipes with the World,” where readers have the ability to search each other’s recipe boxes; “Rate and Review,” where previous recipe ratings will automatically populate user profile pages; “Personal Profiles,” where users can create their own Epicurious.com profiles, and “Public Profiles,” where the newest, most commented-upon recipes will be posted on the Epiucurious.com homepage.

blinkx Launches Online Video Ad Platform

Video search engine blinkx announced this week the launch of AdHoc, a video advertising platform that will match customized ads to its audiences on the Web in the same fashion that Google’s AdSense has done for text ads.

Adhoc will use blinkx’s speech-to-text transcription and visual analysis technology to match ads to its audiences and will additionally customize the timing and appearance of the ads. Options include pre-, post- and mid-roll placement, banners, in-video mini-banners and post-roll catalog view.

Users can also select which ad databases to leverage—their own, the AdHoc platform, or external systems like Google’s AdWords.

Wizzard Media Launches Keyword Ad Feature

Wizzard Media, the ad sales unit of technology firm and podcast aggregator Wizzard Software, is launching a keyword advertising feature to the podcasts it offers for sponsorship to national advertisers and agencies.

The technology, which is developed by Wizzard, converts spoken words into text, enabling marketers to place their ads in content that is relevant to their brands. The results could mean that ads will be placed inside podcasts, or the podcasters could make their own personal plug on behalf of the brand.

The keyword application won’t be available to marketers for a few weeks. Wizzard’s podcast network delivers over 80 million downloads each month.

Time Inc. Using Quigo to Provide Online Text Ads

Time Inc. announced this week that it is using AdSonar technology developed by online ad company Quigo to provide text-based advertising on Web sites such as Time.com, CNNMoney.com, and People.com.

The program will be able to directly offer customers text-based pay-for-performance advertising solutions on an individual property or across a collection of Time Inc's sites. Marketers will also be able to buy ads via a self-service interface (Time.quigo.com).

The platform will offer full transparency and control over where the ads are placed. A variety of pricing options, including pay-per-click auctions, cost per impression and others to be developed over time, will be offered.

The company expects it to generate about $100 million in ad revenue during the first three years of the exclusive partnership.

Readers Most Engaged in Media at Night

Although a very small number of people read newspapers and magazines at night, those who do are the most engaged, according to a study by Mediamark Research Inc.

Only 1.2 percent of people who read newspapers read them between the hours of 12 AM and 5 AM. However, 63.6 percent say that they were “very focused” while reading and 81.7 percent said they were not engaged in any other activities while reading at this time.

Compared to those who read newspapers between the hours of 9 AM and 5 PM, only 45.8 percent said they were “very focused” while reading at that time...

[MORE]

MEETINGS & EVENTS

Webinars
July 10, ABC's Consumer Magazine Online Filing Demonstration, 12 PM CDT Register here

July 19, ABC's Post-Board Information Blitz for Consumer Magazines, 1 PM CDT Register here

July 19, ABC's Post-Board Information Blitz for Newspapers, 10 AM CDT Register here

August 9, DMA's Top 10 Things You Need to Know About Email Creative, 1 PM EDT Register here

August 28, CM's Online Audience Development, 2 PM EDT, Register here

June
June 27, ASME/MPA's How to Create a Great User Experience, MPA Conference Center, New York, NY. http://www.magazine.org

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

July
July 11-13, 8th Annual MeritDirect Business Mailer's Co-op and Email Marketing Conference, Westchester Renaissance, White Plains, NY. www.meritdirect.com

September
Sept. 6-7, DMA Creative Direct Marketing Strategies Seminar, Hilton Boston Financial District, Boston, MA. http://www.dmacreativedmstrategies.com

Sept. 19, FMA Day, The Princeton Club, New York, NY. http://www.fmanational.org

Sept. 24-26, 2007, Folio: Show, Marriot Marquis, New York, NY. http://www.folioshow.com

October
Oct. 13-18, DMA '07 Conference & Exhibition, McCormick Place West, Chicago, IL. http://www.the-dma.org/conferences/dma07/

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

To unsubscribe, please click here.