Subject: May 2, 2007 -- CM KEYNOTES/NEWSPAPER CIRC/EMAIL

From: "Circulation Management" <[email-masked]>
Date: Wed, 02 May 2007 16:25:03 -0400

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Your Circulation News >> Wednesday, May 2, 2007

IN THIS ISSUE

NEWS
CM Show—Keynotes that Go Beyond
NAA, ABC Report Newspaper Circ Slide
Email Stats You Can Use

BRIEFS
BW, Capital IQ Launch Financial Site
Klingel Named VP, Consumer Marketing at Sunset
Hispanic Audience Continues to Grow Online
New Affluent Have Middle-Class Mindset
Yahoo Buys RightMedia
MySpace Gets Political

MEETINGS & EVENTS

CM Announcements

Submissions for the 2007 CM Innovation Awards are due by Friday, May 11, click here to enter or see the ad below!

Click here to register for the CM Conference & Expo 2007!

Would you like to contribute a short story for the "How I Became a Circulator" or "Unsung Hero" sections of the print magazine? Please email us if you're interested.

Click here to subscribe to Circulation Management magazine.

NEWS

CM Show—Keynotes that Go Beyond

By Kristina Joukhadar

Keynotes scheduled for the Circulation Management Conference in New York, June 4—6 will go beyond the vision of traditional magazine circulation to include the worlds of newspaper circulation, the circulation/senior management interface, and Web audience development.

John Kimball, chief marketing officer, Newspaper Association of America, will address the ways in which newspapers are working to balance print and online readership and revenue—at the cutting edge of the media revolution...

[MORE]

NAA, ABC Report Newspaper Circ Slide

By Chandra Johnson-Greene

According to the Newspaper Association of America’s Fas-Fax analysis of circ data for the six-month period ending March 31, the average daily circ for the 745 newspapers reporting for comparable periods was 44.9 million, a decrease of 2.1 percent over the same period a year ago.

On Sunday, the average circ for the 601 newspapers reporting was 48.1 million, a decrease of 3.1 percent over the same period a year ago...

[MORE]

Email Stats You Can Use

CM is always looking for new sources of information to help our readers do their jobs better and more easily. In researching an upcoming feature on email marketing, we discovered the following useful statistics, posted on the Web by EmailLabs:

—Email has reached almost universal penetration, with 97 percent of consumers and 94 percent of marketers using the channel. - Forrester Research (March 2007)

—73 percent of those surveyed said they have six or more years experience with email. - Email Sender and Provider Coalition (2007)

[MORE]

BRIEFS

BW, Capital IQ Launch Financial Site

BusinessWeek.com and its sister company Capital IQ, both owned by McGraw-Hill, have partnered to launch Company Insight Center, a Web site that will feature free financial information on companies and individuals that is usually restricted to Wall Street types.

Users will be able to search through information on 42,000 public companies, 322,000 private companies and 1 million executives, pulling the latest stock prices and earnings data, as well as listings of companies’ boards of directors.

Web site sponsors so far include TD Ameritrade, eTrade and Vanguard.

Klingel Named VP, Consumer Marketing at Sunset

Sunset magazine has announced that Holly Klingel has been named VP, consumer marketing effective May 7.

Previously, Klingel served as VP, circulation at Future US since 1996. Klingel began her career in 1989 at Lotus Magazine in Boston. Following that, she worked for GamePro magazine, a division of IDG, for five years.

Hispanic Audience Continues to Grow Online

According to panelists at the Association of Hispanic Advertising Agencies’ spring conference, online Hispanic audiences are continuing to grow at a fast pace.

Sixty-one percent of online Hispanics are currently using broadband at home, up from 40 percent last year, while their use of social networking sites dramatically increased by more than 200 percent, according to Tamara Barber of Forrester Research.

AHAA panelist Jack Flanagan, executive VP of ComScore Media Metrix, told attendees that last year, the total number of Hispanics online grew by 11 percent to 16.3 million, while the total number of minutes they spent online per month grew by 34 percent and total page views by 49 percent.

Companies appear to be responding to the growth by offering social networks: Univision.com is in the process of launching its own social-networking site; MySpace has started a Latino version; and Hispanic multimedia company Batanga has also entered the arena.

New Affluent Have Middle-Class Mindset

Nearly 80 percent of the affluent population who have achieved a household income status of $125,000 and higher come from the middle class, according to The Annual Survey of Affluence & Wealth in America, produced by American Express Publishing Corporation and Harrison Group.

The study revealed that 69 percent of this population have accumulated their wealth within the past 15 years and spend their money with a middle-class mindset...

[MORE]

Yahoo Buys RightMedia

Yahoo announced this week that it is buying the remaining 80 percent of online advertising exchange RightMedia for $680 million. It bought 20 percent of the company last October.

The purchase further pits Yahoo against Google, which recently moved to buy DoubleClick for $3.1 billion.

MySpace Gets Political

MySpace announced yesterday in its April Member Newsletter that it has instituted a new channel on its Web site—the Impact Channel. The new channel is “dedicated to political and civic engagement.”

Members are invited to make a difference in the world, and to connect with politicians, non-profits and civic organizations.

The email newsletter also touts MySpace “exclusives,” like the Hot Topic Sampler, Black Curtain Screenings, Impact Awards, and Secret Shows.

MySpace recently launched a beta of a news aggregation service that will not only bring in content from various news outlets—like Google News and Yahoo does—but also include a Digg-like feature that will let its members rate and share stories.

MEETINGS & EVENTS

Webinars
May 8, [X+1]'s 7 Steps to Site Optimization, 1 PM EDT Register here

May 9, Multichannel Merchant's How Cleaning Up Your Circ Files Can Cut Your Postal Rates, 1 PM EDT Register here

May 10, DMA's E-Mail Opt-In: Top 10 Things to Know, 1 PM EDT Register here

May 17, DMA's List Universe Predictions: Mail Practices & More, 1 PM EDT Register here

May 22, DMA's Teleservices Council Legislative Update, 1 pm EDT Register here

May 24, DMA's Insider Secrets on  Direct Response Radio, 1 PM EDT Register here

June 5, DMA's Loyalty: Dialogue-Driven Direct Marketing, 1 PM EDT Register here

June 14, DMA's E-mail Authentication: Top Ten Things To Know, 1 PM EDT Register here

May
May 6, ABM Spring Meeting 2007, Naples, FL. http://www.americanbusinessmedia.com
May 8, PBAA Member Meeting– Meet the Retailer: Borders Group, Ann Arbor, MI.
http://www.pbaa.net

May 11, MPA's Hispanic Magazine Summit, CUNY Graduate Center, New York, NY. http://www.magazine.org

May 21-23, 24th Annual ACCM Conference, Boston Convention & Exhibition Center, Boston, MA http://www.accmshow.com

May 23-24, Nielsen Business Media's Interactive Media Conference & Trade Show, Radisson Hotel Miami, Miami, FL. http://www.interactivemediaconference.com

June
June 4-6, CIRCULATION MANAGEMENT CONFERENCE & EXPO, New York Hilton, New York, NY. Contact: [email-masked]; 203-854-6730, ext. 1129. http://www.circmanshow.com

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 25, XYZ Club Summer Networking Event, Anglebrook Golf Club, Lincolndale, New York. www.xyzclubinc.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

[MORE]

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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