Subject: January, 17 2007 -- Tele-Recording/Niche Mags/Online Trends

From: "Circulation Management" <[email-masked]>
Date: Wed, 17 Jan 2007 15:17:04 -0500

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Your Circulation News >> Wednesday, January 17, 2007

IN THIS ISSUE

NEWS
Pre-Testing the Tele-Recording Rule
Niche Magazine Uses Print to Grow
Online Trends Survey Round-Up

BRIEFS
Meredith's New Acquisitions
Mag Ad Revenue Up Slightly in 2006
Tracking Internet "Buzz"
Tacoda, comScore Integrate Web User Data
Digital Mag Marketing with a Twist
NY Times Co. Cuts 125 Jobs
iPhone Interface Good for Mobile Marketing?
Netburn Named Chairman, CEO of CDS

MEETINGS & EVENTS

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NEWS

Pre-Testing the Tele-Recording Rule

By Kristina Joukhadar

When BPA's 2008 Telemarketing Recording Rule was announced last year, many b-to-b circulation directors were very concerned about what this might do to the response rates on their subscription renewal programs. At that time, Greg Brumley, president, BrumleyGroup, a manager of telemarketing cost and quality for publishers, publicly voiced his concerns.

Brumley predicted that the recording rule could noticeably depress telemarketing response rates and increase the cost to publishers. But based on recent tests he’s conducted, Brumley says he has changed his mind. "You know, with some good spicy mustard and strong rye brerad, crow doesn't taste as bad as you'd think," he joked...

[MORE]

Niche Magazine Uses Print to Grow

The idea was always to have a print publication, but due to a lack of magazine experience and the need for investors, Anita Malik, editor-in-chief of East West Magazine, decided to “feel out the market” online first before venturing into the realm of print.

East West launched online in May 2003 and because of the market response to the Web version, Malik says they were able to obtain enough funding to launch the print magazine, with the first bimonthly issue appearing in February 2004.

[MORE]

Online Trends Survey Round-Up

By Chandra Johnson-Greene

Marketers to Increase Online Spending in 2007

Eighty-five percent of marketers expect to increase their online direct marketing spending in 2007, according to a survey conducted by Alterian, a marketing software provider. Fifty-one percent also plan to boost their offline direct marketing spend in 2007.

When asked about specific channel investments, 81 percent plan to increase spending on email marketing, 50 percent say they will spend more on direct mail, and 45 percent will increase their budgets for personalized landing pages...

[MORE]

BRIEFS

Meredith's New Acquisitions

Meredith Corp. has acquired two interactive marketing firms: Los Angeles-based Genex, whose clients include Honda, Toyota and Citigroup, and Washington D.C.-based New Media Strategies whose clients include Coca-Cola, ABC and AT&T. Terms of the acquisitions were not disclosed.

The acquisitions are part of an ongoing build-up of its b-to-b, custom media unit called Meredith Integrated Marketing. The company purchased interactive agency O’Grady Meyers, which focuses on customer relationship marketing like Genex, last April. New Media focuses on word-of-mouth marketing.

Mag Ad Revenue Up Slightly in 2006

Total magazine rate-card-reported ad revenue for the full year 2006 closed at $24 billion, an increase of 3.8 percent over the same period in 2005, according to the Publishers Information Bureau (PIB). Ad pages totals declined by 0.1 percent over the previous year.

Drugs & Remedies is the top magazine ad category of 2006 with $2.6 billion in revenue followed by Toiletries & Cosmetics ($2.2 billion) and Automotive ($2 billion). The top three categories ranked by pages are Apparel & Accessories, Automotive, and Toiletries & Cosmetics...

[MORE]

Tracking Internet "Buzz"

The Hollywood Reporter has announced the debut of “Net Effect,” an online and print feature designed to help entertainment and media professionals track usage and traffic trends on the Internet.

Net Effect will draw on resources from VNU Group, The Reporter’s parent company, using data from its Nielsen BuzzMetrics, which tracks and analyzes online consumer-generated media, Nielsen//Net Ratings and Nielsen Mobile units.

Net Effect will run on Mondays in the print edition and 24/7 on its website, and will be accompanied by analysis offering insights into the data. The debut installment was timed to coincide with this week's Consumer Electronics Show in Las Vegas.

Tacoda, comScore Integrate Web User Data

Behavioral targeting advertising network Tacoda has formed a deal with comScore Networks to integrate their Web user data collections.

The deal will enable Tacoda to take user data pulled from its own network of 4,500 sites and meld it with comScore’s panel-based audience and demo information, which will allow Tacoda to take a specified segment of users and provide advertisers with a clearer picture of who the people are (age, sex, ethnicity, etc.)...

[MORE]

Digital Mag Marketing with a Twist

UK-based Mulitchannel Marketing magazine has challenged six companies to put a digital version of the magazine’s new issue online and is running a poll to rate their popularity.

The six companies that are participating are Vcab, Yawah, Richfx, ePages, Synergy Digital and Industry Software. Each company has created a digital version of Multichannel Marketing’s December 2006 issue on http://www.multichannelmarketing.co.uk, where users can vote on which version they like best...

[MORE]

NY Times Co. Eliminates 125 New England Jobs

The New York Times Co.’s New England Media Group is eliminating 125 jobs from The Boston Globe and the Worcester Telegram & Gazette, citing declining circulation and ad revenue as the reason.

Steve Ainsley, the newly appointed head of the New England Media Group and Globe publisher, wrote in a memo posted on the Boston Herald’s Web site that the company will offer voluntary buyout packages to eligible exempt and Newspaper Guild employees who have more that 10 years of service.

A separate memo from Globe Editor Martin Baron says about 17 jobs will be cut from the broadsheet’s newsroom and two positions will be lost from the paper’s opinion pages. Some open positions in the newsroom will also be frozen.

Employees at Boston.com will not be affected.

iPhone Interface Good for Mobile Marketing?

It has been speculated that Apple’s new iPhone, which features a touch screen, email-like interface and soft keyboard that can predict and correct mistakes, may drive mobile Web video to new levels.

“There is no question the [iPhone] has the potential to be the proverbial game changer in the way that consumers view the mobile phone, Tim Hanlon, senior VP of ventures for Denuo Group, told MediaWeek.com. “Up until now, the techie and early-adopter crowd have been driving the cell phone. The iPhone portends a new era of ease of use, making it more palatable and accessible to the more mainstream consumer.”

The iPhone features a design with no tiny keyboard and a large screen, which observers predict that the average consumer may be excited enough to use for more than just the basics.

Netburn Named Chairman, CEO of CDS

Malcolm Netburn has been named chairman and CEO of Communications Data Services, Inc. (CDS), an international data management company that provides fulfillment services to publishers and direct marketers. John P. Loughlin, executive VP and general manager of Hearst Magazines made the announcement this week.

Netburn has 25 years of experience in consulting to magazines, newspapers, book, and media companies, particularly in the areas of publishing strategy, business planning, technology and database utilization, and digital media development.

Netburn begins in his new role on Feb. 5 and will report to Loughlin.

MEETINGS & EVENTS

Webinars
Jan. 18, Predictive Modeling with Random Forests (tm) in R, 1 p.m. EST Register here

Jan. 25,The Power of the Loyalty Relationship Chain, 1 p.m. EST Register here

Feb. 13, Removing the Lie in Loyalty Program Liability, 1 p.m. EST Register here

January
Jan. 18, ABM's Tri-State Taxation Conference, FAE Conference Center, New York, NY. http://www.americanbusinessmedia.com

Jan. 22-24, Consumer Marketing Today, MPA Conference Center, New York, NY http://www.magazine.org

Jan. 23, Digital Matters: Web Design & Usability, MPA Conference Center, New York, NY http://www.magazine.org

Jan. 28-30, ABM's International LCT Show 2007, Venetian Resort & Hotel, Las Vegas, NV http://www.americanbusinessmedia.com

Jan. 29, AMA Training Series: Managing Customer Loyalty, San Francisco, CA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

Jan. 30-31, SIIA Information Industry Summit 2007, New York, NY. http://siia.net/iis/2007/register.asp

[MORE]

Contact us
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10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, Regional Sales Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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