Subject: May 30, 2007 -- PRC Request/CM Show/BPA News

From: "Circulation Management" <[email-masked]>
Date: Wed, 30 May 2007 16:00:55 -0400

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Your Circulation News >> Wednesday, May 30, 2007

IN THIS ISSUE

NEWS
PRC Requests Temporary Rate Reduction
The Largest Event in Magazine Audience Development!
BPA Elects Board Directors

BRIEFS
Online Newspaper Advertising Up 22 Percent in Q1
BusinessWeek Exploring ‘Biz YouTube’ Venture
Popular Science Launches First-Ever College Tour
The Hollywood Reporter Launches New Online Ad Format
AMI Partners With Statlistics

MEETINGS & EVENTS

CM Announcements

Click here to register for the CM Conference & Expo 2007!

Would you like to contribute a short story for the "How I Became a Circulator" or "Unsung Hero" sections of the print magazine? Please email us if you're interested.

Click here to subscribe to Circulation Management magazine.

NEWS

PRC Requests Temporary Rate Reduction

By Kristina Joukhadar

The Postal Regulatory Commission (PRC) issued a “further recommended decision” to the Postal Service on Friday, requesting that temporary price reductions of $.03 and $.02 (nonprofit) per piece for Standard Regular flats be established until September 29, 2007—the end of the Postal Service’s fiscal year...

[MORE]

Coming Next Week: The Largest and Most Important Event in Magazine Audience Development!

The circulation and audience development world converges next week to learn, network and share ideas for success in one of the most exciting and challenging times ever for magazine circulators.

Don’t miss the Circulation Management Conference and Expo, being held June 4-6 at the New York Hilton...

[MORE]

BPA Elects Board Directors

By Chandra Johnson-Greene

BPA Worldwide elected 10 board directors and appointed one at its annual membership meeting last week.

BPA board directors newly elected for three-year terms are:

•    Thomas Varney, VP, communications at Siemens Energy & Automation
•    Walt Cheruk, SVP, Global Media Capability Leader, Digitas/Publicis Modern
•    Gaye Sussman, founding president, ID Media...

[MORE]

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BRIEFS

Online Newspaper Advertising Up 22 Percent in Q1

First-quarter ad spending for newspaper Web sites increased by 22.3 percent to $750 million in the first quarter vs. the same period a year ago, according to preliminary estimates from the Newspaper Association of America.

The increase reflects the twelfth consecutive quarter of double-digit growth for online newspaper advertising. Advertising on newspaper Web sites made up 7.1 percent of total newspaper ad spending in the first quarter compared with 5.5 percent for the same period a year ago.

However, advertising expenditures at newspapers overall totaled $10.6 billion for the first quarter of 2007, a 4.8 percent decrease from the same period a year earlier. Spending for print ads in newspapers totaled $9.8 billion, down 6.4 percent versus the same period a year earlier.

BusinessWeek Exploring ‘Biz YouTube’ Venture

BusinessWeek is mulling the launch of “Business YouTube,” a user-generated site where entrepreneurs could post online videos to pitch their ventures, executive editor John Byrne announced last week at the Interactive Media Conference in Miami.

Under the venture, users would be able to vote on their favorite business ideas and the winner would receive up to $500,000 in venture capital funding.

Popular Science Launches First-Ever College Tour

Popular Science has announced the launch of its first-ever college tour starting in September, which will cover 6,000 miles and 10 major university campuses across the U.S.

The Popular Science “What’s New National Tour” will be sponsored by JVC Company of America. The centerpiece of the tour will be a high-tech, mobile dorm room where visitors will be able play with the latest home and mobile entertainment tech, including flat panel TVs, audio tech, and gaming, computers and contemporary design furniture.

The tour is timed to coincide with Popular Science’s “Future of College” September issue (on newsstands mid-August). The in-book editorial package will include a look at the dorm room of the future, the most lucrative careers in science and college pranks with a science twist.

The Hollywood Reporter Launches New Online Ad Format

The Hollywood Reporter announced today the launch of a new online advertising format called “50/50,” which provides marketers with half of the real estate available on an online page.

The 50/50 is fully customizable and can be segmented along the page to include multiple video clips, blogs and redirects for more information all in one unit.  It is the only ad that will appear on the page along side the content and runs the full screen.

NBC Universal Television Studio has exclusivity for the launch of the 50/50, which will initially run during the beginning of Emmy consideration season, through mid-June. It can be viewed at http://www.hollywoodreporter.com/50_50...

[MORE]

AMI Partners With Statlistics

Danbury, CT-based Statlistics has announced a new partnership with American Media, Inc., which is bringing 14 new lists to the company’s extensive collection of list properties. AMI publishes Star, National Enquirer, Country Weekly, and four weekly tabloid newspapers, as well as Spanish language celebrity magazine Mira. In the health and fitness sector, AMI publishes Shape, Natural Health, Fit Pregnancy, Men’s Fitness, Muscle & Fitness and Flex.

MEETINGS & EVENTS

Webinars
June 5, DMA's Loyalty: Dialogue-Driven Direct Marketing, 1 PM EDT Register here

June 14, DMA's E-mail Authentication: Top Ten Things To Know, 1 PM EDT Register here

June 26, CM's Strategic Guide to Selecting a Fulfillment Supplier, 2 pm EDT Register here

June
June 4-6, CIRCULATION MANAGEMENT CONFERENCE & EXPO, New York Hilton, New York, NY. Contact: [email-masked]; 203-854-6730, ext. 1129. http://www.circmanshow.com

June 5, NTCFI’s A.R.Venezian Awards Dinner, The Princeton Club, New York, NY. www.ntcfi.org/Events.asp

June 14, MPA's Mix and Mingle 2007, Bryant Park Grill, New York, NY. www.magazine.org/mixmingle07

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 19, MPA's Breakfast With A Leader: John (Jack) Griffin, The University Club, New York, NY. www.magazine.org

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 25, XYZ Club Summer Networking Event, Anglebrook Golf Club, Lincolndale, New York. www.xyzclubinc.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

July
July 11-13, 8th Annual MeritDirect Business Mailer's Co-op and Email Marketing Conference, Westchester Renaissance, White Plains, NY. www.meritdirect.com

September
Sept. 6-7, DMA Creative Direct Marketing Strategies Seminar, Hilton Boston Financial District, Boston, MA. http://www.dmacreativedmstrategies.com

October
Oct. 13-18, DMA '07 Conference & Exhibition, McCormick Place West, Chicago, IL. http://www.the-dma.org/conferences/dma07/

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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