Subject: April 25, 2007 -- Web Audits/Blogs/Newspapers

From: "Circulation Management" <[email-masked]>
Date: Wed, 25 Apr 2007 16:56:42 -0400

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Your Circulation News >> Wednesday, April 25, 2007

IN THIS ISSUE

NEWS
IAB Wants ComScore, Netratings Audits
Blogging is Serious Media Business
Q1 Newspaper Earnings Decline

BRIEFS
Conde Nast Partners on Travel Service
Hoy, Scholastic Latino Parents Column
The Financial Times Revamps
Alloy Acquires Primedia’s Channel One
Twist to Become a Junior Life & Style
MySpace to Launch News Aggregation Site

MEETINGS & EVENTS

CM Announcements

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NEWS

IAB Wants ComScore, Netratings Audits

By Kristina Joukhadar

The Interactive Advertising Bureau has called for a third-party audit of the statistical measurement processes used by Web measurement firms comScore and Nielsen//Netratings. The audit will be carried out by the Media Rating Council.

The goal of the IAB is to “achieve transparency in audience counts and to revise out-of-date methodologies,” said the organization. It’s president and CEO Randall Rothenberg sent an open letter to both comScore and Nielsen//Netratings. Both ratings companies have agreed to the audits.

[MORE]

Blogging is Serious Media Business

MPA member blogs now stand at 400. Not to be outdone, 75 percent of the nation’s largest newspapers currently blog on business related topics.

The Magazine Publishers of America has released an online listing of the approximately 400 blogs established by its publishing members. Although there are 32 publishers—among them Fortune, Forbes, Scientific American, Popular Science, Popular Mechanics, Good Housekeeping, Advertising Age and FOLIO:—who only list one blog for their magazines, many have multiple blogs.

[MORE]

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Q1 Newspaper Earnings Decline

By Chandra Johnson-Greene

During the past week, some of the nation’s top newspapers have had nothing but grim news to report—about themselves.

Amidst first quarter earnings announcements, which have mostly declined, a few publishers are expected to cut their staff by 3 percent or more.

The New York Times Company announced last week that its first quarter earnings have declined, reporting a net income from continuing operations of $20 million, or 14 cents a share, compared with $32.4 million last year. Earnings, excluding staff reduction costs and an unfavorable tax judgment, came in at 20 cents a share...

[MORE]

BRIEFS

Conde Nast Partners on Travel Service

Philips Electronics announced this week the launch of The Philips Simplicity Concierge, a service that delivers exclusive content to business travelers from experts at Conde Nast Publications.

The Philips Simplicity Concierge is accessible online or via text messaging and connects business and vacation travelers with recommendations from experts at Conde Nast’s various Web sites, including Conde Nast Traveler, The New Yorker and The Golf Digest, on shopping, dining, nightlife, events and services in 20 major cities around the world.

The service is accessible by logging onto http://www.philips.com/concierge or by sending a text message to “82222” and entering a category and city abbreviation. The Concierge will update its content on a monthly basis.

Hoy, Scholastic Latino Parents Column

Children’s media company Scholastic and Hoy, the nation’s leading Spanish language newspaper, announced this week the debut of a new bi-weekly column for Latino parents and their families called “Sabias que...?” which will be penned by Teresa Mlawer, a Scholastic Family Reading expert.

According to a released statement, “Sabias que...?” will provide information and resources to help families “build strong readers and learners.” Mlawer, who is president of the Spanish-language book publishing company Lectorum, will use the column to discuss topics, including age-appropriate reading lists, the benefits of summer reading and how parents can bets prepare for teacher conferences.

The Financial Times Revamps

The Financial Times debuted a “refreshed” version of its newspaper this week, which includes design changes to further enhance content, improved navigation and an expansion of the links between the newspaper and FT.com.

The weekday edition will feature a new, revised masthead and color palette, and more detailed labeling inside to allow for easier navigation. The weekend edition will have a new masthead, 'FT Weekend' (formerly known as Weekend FT) and a new headline font. The changes will be made to all editions, including UK, Europe and Asia.

Alloy Acquires Primedia's Channel One

Alloy Media + Marketing announced this week that it will acquire Channel One Communications from Primedia Inc., marking Alloy’s second purchase in just three days. The company purchased Frontline Marketing Inc. last week for $5.8 million.

Alloy has agreed to acquire Channel One’s assets in exchange for taking on its debts and required credit expenditure, which has been reported at about $10 million...

[MORE]

Twist to Become a Junior Life & Style

Bauer Publishing has launched a redesign of its teen magazine Twist, which positions it as a junior Life & Style, according to Mediaweek.com.

With hopes to boost its appeal to 10- to 14-year olds, the new version Twist will have a stronger emphasis on tween celebrity fashion and beauty beginning with its May/June double issue, which goes on sale April 30...

[MORE]

MySpace to Launch News Aggregation Site

MySpace has launched a beta of a news aggregation service that will not only bring in content from various news outlets—like Google News and Yahoo does—but also include a Digg-like feature that will let its members rate and share stories.

MySpace’s aggregator will be Newroo, a news aggregation service that News Corp. acquired last year before its launch. Newroo searches for stories on the Web based on a number of factors, including relevance for MySpace users.

[MORE]

MEETINGS & EVENTS

Webinars
May 9, Multichannel Merchant's How Cleaning Up Your Circ Files Can Cut Your Postal Rates, 1 PM EDT Register here

May 10, DMA's E-Mail Opt-In: Top 10 Things to Know, 1 PM EDT Register here

May 17, DMA's List Universe Predictions: Mail Practices & More, 1 PM EDT Register here

May 22, DMA's Teleservices Council Legislative Update, 1 pm EDT Register here

May 24, DMA's Insider Secrets on  Direct Response Radio, 1 PM EDT Register here

June 5, DMA's Loyalty: Dialogue-Driven Direct Marketing, 1 PM EDT Register here

June 14, DMA's E-mail Authentication: Top Ten Things To Know, 1 PM EDT Register here

April
April 30-May 2, 16th Annual National Conference on Operations and Fulfillment
(NCOF), Renaissance Schaumburg Hotel & Convention Center, Schaumburg, IL. http://www.ncof.com/

May
May 1, MPA's Meet the Innovators Luncheon with Jim Brock: Tracking, Protecting, and Monetizing Your Content Across the Web, The Harmonie Club, New York, NY. http://www.magazine.org

May 1, 42nd Annual National Magazine Awards, Frederick P. Rose Hall, New York, NY. http://www.asme.magazine.org

May 6, ABM Spring Meeting 2007, Naples, FL. http://www.americanbusinessmedia.com
May 8, PBAA Member Meeting– Meet the Retailer: Borders Group, Ann Arbor, MI.
http://www.pbaa.net

May 11, MPA's Hispanic Magazine Summit, CUNY Graduate Center, New York, NY. http://www.magazine.org

May 21-23, 24th Annual ACCM Conference, Boston Convention & Exhibition Center, Boston, MA http://www.accmshow.com

May 23-24, Nielsen Business Media's Interactive Media Conference & Trade Show, Radisson Hotel Miami, Miami, FL. http://www.interactivemediaconference.com

June
June 4-6, CIRCULATION MANAGEMENT CONFERENCE & EXPO, New York Hilton, New York, NY. Contact: [email-masked]; 203-854-6730.

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

[MORE]

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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