Subject: WEB ENGAGEMENT/PAR. 3B DATA -- April 4, 2007

From: "Circulation Management" <[email-masked]>
Date: Wed, 04 Apr 2007 17:17:58 -0400

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Your Circulation News >> Wednesday, April 4, 2007

IN THIS ISSUE

NEWS
New Web Engagement Metric
Postal Reconsideration Filing Dates
Trends in Paragraph 3B Data

BRIEFS
Billionaire Zell Buys Tribune Co.
Harper’s Puts 157-Year Old Archive Online
Newspaper Web Visitors Up 15 Percent
KKR Acquires First Data Corp.

MEETINGS & EVENTS

CM ANNOUNCEMENTS

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NEWS

New Web Engagement Metric

By Kristina Joukhadar

Internet information provider comScore announced recently that it’s initiating a new suite of metrics for measuring user engagement on the Web:  the “visits” metrics. The new metrics are made possible by the Web technology AJAX, which allows Web sites to push requested content to the reader without reloading the page...

[MORE]

Postal Reconsideration Filing Dates

Subsequent to the March 19 approval of the Postal Regulatory Commission’s rate increase, the PRC issued an order on March 29, establishing the procedures for requesting reconsideration of the new postal rates and fees. The rates and fees slated to be reconsidered include: the Priority Mail Flat Rate Box, the non-machinable surcharge for First class Mail letters and Standard Mail flats...

[MORE]

Trends in Paragraph 3B Data

The new Paragraph 3B BPA/ABC Database Comparison report, compiled by Lou Loglisci of Epsilon Management Systems, shows a continuance of the long term changes in the ways b-to-b circulators are obtaining and qualifying their subscriber names. But there are also a few surprises...

[MORE]

BRIEFS

Billionaire Zell Buys Tribune Co.

Tribune Co. announced this week that Chicago billionaire Sam Zell has won the bidding war to take the company private, resulting in an 8.2 billion payoff for shareholders.

The company also announced that it would sell the Chicago Cubs following the 2007 season and its stake in Comcast SportsNet Chicago.

No plans have been announced to sell the Los Angeles Times, Newsday, the Chicago Tribune or the CW Network so far.

Harper’s Puts 157-Year Old Archive Online

As a part of its Web site relaunch, Harper’s Magazine has made articles from its 157-year old archive available online.

The archive, available free to the magazine's subscribers, includes a quarter-million scanned pages available as PDFs from the magazine, starting with Harper's June 1950 issue.

The archive launched April 1 with the help of the Cornell University Library, which allowed the magazine use of scans of the first 49 years of Harper's.

Other new features of the site include Scott Horton’s “No Comment” column, which was previously only available via email, institutional access and blogs.

Report: Newspaper Web Site Visitors Up 15 Percent in 2006

During the second half of 2006, unique visitors to newspaper Web sites averaged 57.3 million visitors a month or one in three of all Internet users, a 15 percent increase over the same period a year ago, according to the Spring 2007 Newspaper Audience Database report.

Newspaper Web sites have contributed to a 13.7 percent increase in total newspaper audience for the coveted 25- to 34-year-old demographic and a 9.2 percent increase for 18- to 24-year-olds...

[MORE]

KKR Acquires First Data Corp.

First Data Corp. announced this week that it has entered into an agreement to be acquired by an affiliate of Kohlberg Kravis Roberts & Co. (KKR) in a transaction with a total value of approximately $29 billion.

Completion of the transaction, which is subject to the approval of First Data shareholders, regulatory approvals and customary closing conditions, is expected by the end of the third quarter of 2007...

[MORE]

MEETINGS & EVENTS

Webinars
April 10, DMA's Mastering Onboarding—Your Customer Welcome Programs, 1 PM EDT
Register here

April 25, Folio's Smaller Publisher's Workshop, 2 PM EDT Register here

April
April 11, National Trade Circulation Foundation Inc. Luncheon Meeting—Subscription E-Marketing, The Penn Club, New York, NY. http://www.ntcfi.org

April 12, PBAA's NYC Member Meeting: Consumers, Publishers, and Low-Priced Magazines Trends, Successes, Issues, Copacabana, New York, NY. http://www.pbaa.net

April 13, Quantum Media/Harvard Business School Club of New York's Media Guru Breakfast With Tom Rogers, President and CEO of TiVo, The Harvard Club, New York, NY www.quantummedia.net

April 18, FMA Seminar and Luncheon, The Princeton Club New York, New York, NY http://www.fmanational.org/

April 23-24, DMA Creative Direct Marketing Strategies Seminar, Allerton Crowne Plaza, Chicago, IL. http://www.dmacreativedmstrategies.com

April 30-May 2, 16th Annual National Conference on Operations and Fulfillment
(NCOF), Renaissance Schaumburg Hotel & Convention Center, Schaumburg, IL. http://www.ncof.com/

May
May 1, 42nd Annual National Magazine Awards, Frederick P. Rose Hall, New York, NY. http://www.asme.magazine.org

May 6, ABM Spring Meeting 2007, Naples, FL. http://www.americanbusinessmedia.com
May 8, PBAA Member Meeting– Meet the Retailer: Borders Group, Ann Arbor, MI.
http://www.pbaa.net

May 11, MPA's Hispanic Magazine Summit, CUNY Graduate Center, New York, NY. http://www.magazine.org

June
June 4-6, CIRCULATION MANAGEMENT CONFERENCE & EXPO, New York Hilton, New York, NY. Contact: [email-masked]; 203-854-6730.

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

[MORE]

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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