Subject: March 21, 2007 -- Postal Ruling/Verified Circ

From: "Circulation Management" <[email-masked]>
Date: Wed, 21 Mar 2007 17:14:34 -0400

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Your Circulation News >> Wednesday, March 21, 2007

IN THIS ISSUE

NEWS
Postal Rate Increase: It’s Official
Agencies’ Response to Rapid Report
Verified Circ Effect on Market Share

BRIEFS
Women’s Health, Environmental Defense Team Up
Brightcove Adds Another Publisher to Client List
FierceMarkets Announces New VP, Web
CDS Announces Two New Hires
Adrea Rubin Launches New Company
Newspaper Web Ad Spending Up 31.5 Percent in 2006
iVillage Launches Social Network Platform

MEETINGS & EVENTS

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NEWS

Postal Rate Increase: It’s Official

By Kristina Joukhadar

The Governors of the U.S. Postal Service have approved the Postal Regulatory Commission’s proposed  rate increase that averages 7.6 percent but will average 11.7 percent for Periodicals. And the rate design changes recommended by the Postal Regulatory Commission will be implemented. There are a few caveats, however.

In their decision, the Governors stated that any rate increases should be considered in the light of their impact on Postal Service customers. They have concluded that three issues—Standard Mail flats, the nonmachinable surcharge for First-Class letters, and the Priority Mail Flat Rate Box—would benefit from further consideration...

[MORE]

Agencies’ Response to Rapid Report

The Audit Bureau of Circulations established its online Rapid Reporting system last year beginning with July 2006-dated issues, so that advertisers and their agencies could gain near-immediate access to top-line circulation data.

Before Rapid Report, this information was available twice a year in magazines’ Publisher Statements. Audit Reports then appeared from 9 to 12 months later.

A story in the press earlier this week, entitled “Buyers Unhappy with Overuse of Verified Circ,” centered around the number of verified copies reported by four leading consumer publishers for the second half of 2006...

[MORE]

Verified Circ Effect on Market Share

By Chandra Johnson-Greene

A recent press announcement from the PR department of Bridal Guide magazine claimed an increase of 24 percent in market share as compared to the circulations of its Conde Nast competitors, Brides and Modern Bride.

When interviewed about the announcement, Bridal Guide publisher Barry Rosenbloom candidly explained that when comparing ABC numbers for Dec. 2005 and 2006...

[MORE]

BRIEFS

Women’s Health, Environmental Defense Team Up

Rodale-published Women’s Health has announced a partnership with Environmental Defense, an environmental advocacy group, to help raise awareness about global warming and other health-related environmental issues.

Women’s Health and Environmental Defense will collaborate on a series of initiatives and events aimed at tackling global warming.

Women’s Health will also issue a “green challenge” to readers, asking them to dramatically reduce their carbon footprint and to report back on how they did it.

A special report on global warming called “Keep Your Cool” is also in Women’s Health’s April issue. It explores the latest science behind global warming as well as actionable ways the damage can be repaired.

Brightcove Adds Another Publisher to Client List

Internet TV service provider Brightcove announced last week that it has partnered with Rodale to roll out Internet video channels across the publisher’s Web sites.

The announcement comes shortly after Brightcove announced partnerships with Time Inc., TV Guide Broadband and Washingtonpost.Newsweek Interactive in February.

The first Rodale site to launch with Brightcove is Men's Health, which will feature original video content including an instructional video of Men's Health's workouts, sex and relationship advice from columnist Nicole Beland, behind-the-scenes video of film actor Gerard Butler and "How Fit Are You?” which features original content generated by Men's Health's users.

In addition to using Brightcove for MensHealth.com, Rodale will be introducing Internet video channels on additional media properties in the near future.

FierceMarkets Announces New VP, Web

B-to-b e-media company FierceMarkets announced last week that the company has hired Maurice Bakley as VP, Web.

Bakley will be responsible for expanding the company’s overall Web presence and driving the growth of related lines of revenue, including Web advertising, Webinars and job listings.

Bakley previously served as VP, Internet Publishing for PostNewsweek Tech Media and began his career at The Warsaw Business Journal in Poland.

CDS Announces Two New Hires

Communications Data Services, Inc. announced two new hires last week: David Donnelly has joined as the director of corporate communications and Pam Deacon has rejoined as national sales director for the Marketing Services Group.

Donnelly will be responsible for maintaining the CDS brand and developing a strategic online presence in the marketplace.

He has over 20 years of communications experience (with a strong emphasis in digital media production) and has previously worked for Hearst-Argyle owned CBS affiliate KCCI TV...

[MORE]

Adrea Rubin Launches New Company

Adrea Rubin has added a third company to its brand—Adrea Rubin Media, LLC, a new venture that will offer media solutions for the direct marketing industry.

The new company will provide services, including insert media management and brokerage, interactive marketing, DRTV and lead generation.

“We have evolved with our clients’ need over the past three decades,” CEO Adrea Rubin said in a statement. “This new company allows us to add multichannel marketing opportunities to the traditional list services that have been the mainstay of our success.”

Adrea Rubin Media joins Adrea Rubin Marketing, Inc., which was founded in 1990, and Adrea Rubin Management, Inc., which was founded in 1992.

Newspaper Web Ad Spending Up 31.5 Percent in 2006

Advertising expenditures for newspaper Web sites increased by 35 percent to $745.5 million in the fourth quarter versus the same period a year ago, according to preliminary estimates released last week from the Newspaper Association of America.

The 35 percent increase represents the 11th consecutive quarter of double-digit growth for online newspaper advertising since the NAA began reporting online ad spending in 2004.

Ad spending on newspaper Web sites jumped 31.5 percent for the full year, reaching nearly $2.7 billion. Spending on newspaper Web sites accounted for 5.4 percent of all newspaper ad spending in 2006.

Advertising expenditures at newspapers and their Web sites totaled $14 billion for the fourth quarter of 2006, a 2.2 percent decrease from the same period a year earlier. Spending for print ads in newspapers totaled $13.2 billion, down 3.7 percent versus the same period a year earlier.

iVillage Launches Social Network Platform

iVillage has launched iVillage Connect, a social networking platform aimed at bringing social media to “grownups” in beta form this week.

iVillage users can set up personal profiles through which they can share photos and blogs, and create groups. The tools are being tested out by iVillage’s group of community leaders—those who host the site’s message boards.

Groups that have already been created include Military Wives, Organized, Knitters on Caffeine and Dinner Appreciation.

MEETINGS & EVENTS

Webinars
March 22, DMA's Discrete Choice Modeling, 1 PM EDT Register here
March 27, DMA's-Mail Segmentation: Top 10 Things to Know, 1 PM EDT Register here

March 28, Folio's Mastering Magazine Workflow, 2 PM EDT Register here
April 25, Folio's Smaller Publisher’s Workshop, 2 PM EDT Register here

March
March 27, MPA Forum—DIGITAL MATTERS: Behavioral Targeting In-Depth, MPA Board Room, New York, NY. http://www.magazine.org

March 28, ABM's Digital Velocity: Top, Bottom and Front Line Best Practices for Growth, Westin Times Square, New York, NY  http://www.americanbusinessmedia.com

March 29, MPA Forum—DIGITAL MATTERS: What Magazines Should Know About Vertical Search, MPA Board Room, New York, NY. http://www.magazine.org

April
April 11, National Trade Circulation Foundation Inc. Luncheon Meeting—Subscription E-Marketing, The Penn Club, New York, NY. http://www.ntcfi.org

April 23-24, DMA Creative Direct Marketing Strategies Seminar, Allerton Crowne Plaza, Chicago, IL. http://www.dmacreativedmstrategies.com

April 30-May 2, 16th Annual National Conference on Operations and Fulfillment
(NCOF), Renaissance Schaumburg Hotel & Convention Center, Schaumburg, IL. http://www.ncof.com/

May
May 1, 42nd Annual National Magazine Awards, Frederick P. Rose Hall, New York, NY. http://www.asme.magazine.org

May 6, ABM Spring Meeting 2007, Naples, FL. http://www.americanbusinessmedia.com
May 8, PBAA Member Meeting– Meet the Retailer: Borders Group, Ann Arbor, MI.
http://www.pbaa.net

May 11, MPA's Hispanic Magazine Summit, CUNY Graduate Center, New York, NY. http://www.magazine.org

June
June 4-6, CIRCULATION MANAGEMENT CONFERENCE & EXPO, New York Hilton, New York, NY. Contact: [email-masked]; 203-854-6730.

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

[MORE]

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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