Subject: August 22, 2007 -- Video Models/CoolerAds Launch/comScore Search

From: "Circulation Management Magazine" <[email-masked]>
Date: Wed, 22 Aug 2007 16:39:39 -0400

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Your Circulation News >> Wednesday, August 22, 2007

IN THIS ISSUE

NEWS
Models for Video on the Web
ComScore Inc. Upgrades Search Measurement Service
Online Ad Platform for Community Papers

BRIEFS
CondéNet, Emerging Pics Partner on Pre-Show Videos
New Mobile Sites for Harper’s, Marie Claire
NYMag.com Launches Shopping Feature
Sept. Vogue Sets Ad Page Record
Essence, Time Partner on Multimedia Venture
PC Mag Network Debuts Three Web Offerings

MEETINGS & EVENTS

CM ANNOUNCEMENTS

CM WEBINAR COMING AUG. 28:

Online Audience Development—
Featuring Christine Oldenbrook, director of e-media, Bobit Business Media and Shahzad Abbas, director of online marketing, TV Guide.com

Come join us as we explore some of the most advanced and exciting audience development strategies online today!

CALL FOR PHOTOS!  CM invites our readers to send in photos from circ-related events or marketing/promotional activities that you’d like to see posted on circman.com. Please include a caption with brief description of the activity and the names of the participants.

Click here to subscribe to Circulation Management magazine.

NEWS

Models for Video on the Web

By Kristina Joukhadar

What do television and the Web have in common? Or, to phrase it differently: what’s the best way to engage a visually-oriented audience on your Web site? With video, said circulators during the recent CM roundtable discussion. But can you really monetize that?

[MORE]

ComScore Inc. Upgrades Search Measurement Service

By Chandra Johnson-Greene

comScore, Inc. announced this week a number of changes to its search measurement service with the launch of “comScore qSearch 2.0.”

In addition to major Web search engines, comScore qSearch 2.0’s interface will provide an in-depth view of the top 50 properties worldwide where search activity is observed, including MySpace, and China’s Baidu; major “vertical” search locations, such as eBay and Amazon; partner search; cross-channel search; local search; and worldwide search including individual country reporting for the U.S., Canada, Mexico, U.K., France, Germany, Japan, China and Korea...

[MORE]

Kaesu, Inc. Launches Online Ad Platform for Community Papers

New Jersey-based Internet technology company Kaesu, Inc. announced this week the launch of CoolerAds.com, an online display and classified ad platform for community newspapers.

Three associations—the Mid-Atlantic Community Newspaper Association, the Free Community Papers of New England and the Independent Free Papers of America—have signed on to roll out the platform, representing more than 500 community newspapers...

[MORE]

BRIEFS

CondéNet, Emerging Pics Partner on Pre-Show Videos

CondéNet, the Internet unit of Condé Nast Publications, announced this week that it is partnering with Emerging Pictures to provide content produced for its roster of Web sites as pre-show video for Emerging Cinemas, a high definition network of digital screens in leading independent film and cultural centers.

Beginning this month, CondéNet will be creating ten-minute pre-shows—taken from video content produced especially for Concierge.com, Epicurious.com, Style.com and Men.Style.com—that will run before the start of each feature film screened in the Emerging Pictures cinema network...

[MORE]

Hearst Launches Mobile Sites for Harper’s, Marie Claire

Hearst Magazines Digital Media announced this week the launch of mobile sites for Harper’s BAZAAR (M.bazaar.com) and Marie Claire (M.marieclaire.com) bringing the number within Hearst’s existing mobile portfolio to nine.

Hearst is launching both on and off-deck sites and has agreements in place with most major carriers, including AT&T/Cingular, Sprint and Verizon.

Both sites will offer service-oriented content, downloadable wallpapers, “talk-to-us” features and comprehensive search functionality.

NYMag.com Launches Shopping Feature

New York magazine’s online companion NYmag.com launched this week a new shopping feature called Shop-A-Matic, a catalog of products available in New York City shops.

The launch includes ten categories of home items—such as beds, lamps and dining tables—and will expand to include fashion and accessories in September. What makes Shop-A-Matic different from other shopping sites is that many of the products listed are only available in New York City-based “bricks-and-mortar” shops and can’t be purchased online.

Each product featured includes a link to the shop’s listing at nymag.com, which includes the shop’s address and phone number. Nexxus has signed on as a launch sponsor.

Sept. Vogue Sets Ad Page Record

The September issue of Vogue has 727 advertising pages, setting the record as the most ad pages ever published in a monthly consumer magazine and surpassing its own previous records with a total of 840 pages.

The issue generated a high amount of advertising in part because of the debut of ShopVogue.TV, according to Tom Florio, Vogue’s publishing director. The video online shopping and entertainment broadband network premiered this week (Aug. 21) and will feature four channels of original programming and 1,500 products from a total of 170 brands.

Essence, Time Inc. Partner on Multimedia Venture

Essence Communications, Inc. and Time Inc. Studios announced this week the launch of Essence Studios, a new division focused on multimedia content (online, mobile, video-on demand and TV) development and distribution.

Jen Doman, former special products producer for Essence, will head the unit as director of multimedia development in conjunction with Lesley Pinckney, who recently joined Essence as director of digital development. The two will be working directly with Essence editor-in-chief Angela Burt Murray...

[MORE]

PC Mag Network Debuts Three Web Offerings

The PC Magazine Network unveiled this week a trio of new online solutions for its readers: GoodCleanTech, Security Watch and a mobile version of PCMag.com.

GoodCleanTech reports the latest environmentally-friendly developments in computers, automobiles, energy/powers and more, as well as news, tips and advice on going (and staying) green. SecurityWatch is a blog where users will find news, review summaries and advice on tech security-related topics. Mobile.pcmag.com, developed with a partnership with mDog, will include reviews and feature stories from PCMag.com.

MEETINGS & EVENTS

Webinars
Aug. 28, CM's Online Audience Development, 2 PM EDT, Register here

Aug. 30, DMA's Web Site Usability: Small Changes, Big Results, 1 PM EDT, Register here

September
Sept. 6-7, DMA Creative Direct Marketing Strategies Seminar, Hilton Boston Financial District, Boston, MA. http://www.dmacreativedmstrategies.com

Sept. 10-11, AMA's Integrating Marketing & Sales Training Series, Chicago, IL. http://www.marketingpower.com/aevent_event25843.php

Sept. 17-18, AMA's Internal Branding: Living Your Brand Training Series, Chicago, IL. http://www.marketingpower.com/aevent_event25862.php

Sept. 19, FMA Day, The Princeton Club, New York, NY. http://www.fmanational.org

Sept. 20, AMA's Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results, New York, NY. http://www.marketingpower.com/aevent_event1221988.php

Sept. 24-26, 2007, Folio: Show, Marriot Marquis, New York, NY. http://www.folioshow.com

Sept. 25-26 AMA's Brand ManageCamp 2007, Chicago, IL. http://www.brandmanagecamp.com

Sept. 27-28, AMA's Integrating Marketing & Sales Training Series, Las Vegas, NV. http://www.marketingpower.com/aevent_event25843.php

October
Oct. 1-2, AMA's Internal Branding: Living Your Brand Training Series, Newport Beach, CA. http://www.marketingpower.com/aevent_event25862.php
Oct. 1-3, MPA's Consumer Marketing Today With Ed Fones, MPA Conference Center, New York, NY. http://www.magazine.org

Oct. 3, HVDMA's “Meet the Masters VI” – Insights with Kelly Browning, Fairview Country Club, Greenwich, CT. http://www.hudsonvalleydma.org

Oct. 4, CircDayLA 2007: Bridging the Gap: Proven Ideas—New Directions www.circdayla.org/register (877) GO 2 WFMA

Oct. 4-5, AMA's Integrating Marketing & Sales Training Series, Boston, MA. http://www.marketingpower.com/aevent_event25843.php

Oct. 13-18, DMA '07 Conference & Exhibition, McCormick Place West, Chicago, IL. http://www.the-dma.org/conferences/dma07/

Oct. 15-18, AMA's Fall Marketing Workshop, Scottsdale, AZ. http://www.MarketingPower.com/workshop

Oct. 26, AMA's Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results, Chicago, IL. http://www.marketingpower.com/aevent_event1221988.php

November
Nov. 9, AMA's Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results, Las Vegas, NV. http://www.marketingpower.com/aevent_event1221988.php

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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