Subject: March 28, 2007 -- Child, InfoWorld Fold/ABC News

From: "Circulation Management" <[email-masked]>
Date: Wed, 28 Mar 2007 16:36:24 -0400

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Your Circulation News >> Wednesday, March 28, 2007

IN THIS ISSUE

NEWS
Meredith to Fold Child, Lay Off 60 Employees
InfoWorld’s Metamorphosis
TV Guide to Launch Web Video Search Tool
Crandall Salary Survey Results
ABC News
Borders Announces Consolidation Plan

BRIEFS
Boston Globe Reduces Staff By 6 Percent
ARGI Acquires Media Brains’ Reader Services Division
ARV Award Nominations

MEETINGS & EVENTS

CM ANNOUNCEMENTS

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NEWS

Meredith to Fold Child, Lay Off 60 Employees

By Chandra Johnson-Greene

Meredith Corporation announced yesterday that it would fold the print edition of Child magazine and refocus it as an online brand. The company also announced that it would eliminate approximately 60 positions, resulting in $3 million worth of severance costs.

Child, one of five magazines acquired by Meredith from Gruner + Jahr in July 2005 for $350 million, will reside on Meredith's new parenthood portal, which will launch in July. The new Internet portal will leverage Meredith's parenthood brands, which also include Parents, American Baby and Family Circle. The last print edition of Child will be the June/July issue...

[MORE]

InfoWorld’s Metamorphosis

[InfoWorld announced on Monday that it will now be focusing 100 percent on online and events. The print version of the magazine will cease publication. What follows is some perspective from Paul Calento, senior VP, strategic development at InfoWorld, a long-time circulator.—Ed]

A couple of years ago, I spoke at the Extreme Circulation event, touting how the skills of print audience development professionals were needed for our businesses’ online transition. That message, while slightly ahead of its time then, is critical today.

There are several implications for traditional print circulators, as businesses like InfoWorld focus exclusively on online and events growth...

[MORE]

TV Guide to Launch Web Video Search Tool

Gemstar-TV Guide International Inc. will launch next month a test version of an online video search tool that allows viewers to find clips and full episodes of TV shows now being posted on the Web, according to The Associated Press. A formal launch will come in September.

The tool will search about 60 Web sites from major networks such as ABC and Fox and Web sites like Yahoo and Google to find network and original programming from major media companies...

[MORE]

Crandall Salary Survey Results

By Kristina Joukhadar

Executive recruiting firm Crandall Associates has released its 2007 National Salary Guide for Direct and Interactive Marketing positions. The report is compiled each year based on discussions with employers, personal interviews and conversations with the firm's contacts in direct marketing and interactive. A mail-in survey is never used.

Below are the Crandall findings for circ and database positions. The mean salary findings from the Circulation Management Salary Survey are included for reference. CM research was done by mail-in survey...

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ABC News

Media Rebate Analysis Tool

A new tool, designed to calculate rebate estimates from post-media buys of ABC-audited consumer magazines, was announced to the ABC media buyer community recently. The Media Rebate Analysis Tool provides easy access to ABC Audit Report and Publisher’s Statement data, and also includes up to ten years of historical data...

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Borders Announces Consolidation Plan

Borders Group Inc. announced last week that it will sever its contract with Amazon.com, close almost half its Waldenbooks stores by 2008 and explore the possibility of selling the majority of its international division after reporting an unexpected loss.

These actions are a part of a “detailed strategic plan for the future that will revitalize, refocus, and ultimately reinvent the company to achieve its mission to be a headquarters for knowledge and entertainment...”

[MORE]

BRIEFS

Boston Globe Reduces Staff By 6 Percent

The Boston Globe announced last week that it has reduced its newsroom by 24 people, or 6 percent, through a buyout program in order to cut costs.

The newsroom and editorial reductions were part of a broader buyout program aimed at cutting a total of 125 jobs at the Globe and Worcester Telegram & Gazette.

In addition to the Globe, The Philadelphia Inquirer laid off about 70 editorial employees this year, The Minneapolis Star Tribune cut its newsroom by 7 percent and The Rocky Mountain News in Denver announced that it would seek to cut 9 percent of its full-time newsroom staff through buyouts.

ARGI Acquires Media Brains’ Reader Services Division

Montvale, New Jersey-based subscription fulfillment, database marketing and Web services provider ARGI has acquired the reader services business of MediaBrains, a provider of publisher-centric lead generation services.

Through the acquisition ARGI will now serve 170 new clients, which represent more than 400 publications in both the consumer and b-to-b markets.

"We have tripled our number of publications with about a five percent overlap," said senior VP of sales and marketing, Dave Hendricks. "It helps us get closer to our goal of being a partner with publishers to drive more value to their print and online properties..."

[MORE]

ARV Award Nominations

Just a reminder that nominations are still open for the Angelo R. Venezian Award of the NTCFI. For the last twenty plus years, this award has been resented to circulators, publishers and other industry professionals in recognition of their contributions to the b-to-b publishing community.

Please email nominations to Phil Scarano, NTCFI president, at [email-masked] by Friday, April 6th.

MEETINGS & EVENTS

Webinars
April 25, Folio's Smaller Publisher’s Workshop, 2 PM EDT Register here

March
March 29, MPA Forum—DIGITAL MATTERS: What Magazines Should Know About Vertical Search, MPA Board Room, New York, NY. http://www.magazine.org

April
April 11, National Trade Circulation Foundation Inc. Luncheon Meeting—Subscription E-Marketing, The Penn Club, New York, NY. http://www.ntcfi.org

April 13, Quantum Media/Harvard Business School Club of New York's Media Guru Breakfast With Tom Rogers, President and CEO of TiVo, The Harvard Club, New York, NY www.quantummedia.net

April 23-24, DMA Creative Direct Marketing Strategies Seminar, Allerton Crowne Plaza, Chicago, IL. http://www.dmacreativedmstrategies.com

April 30-May 2, 16th Annual National Conference on Operations and Fulfillment
(NCOF), Renaissance Schaumburg Hotel & Convention Center, Schaumburg, IL. http://www.ncof.com/

May
May 1, 42nd Annual National Magazine Awards, Frederick P. Rose Hall, New York, NY. http://www.asme.magazine.org

May 6, ABM Spring Meeting 2007, Naples, FL. http://www.americanbusinessmedia.com
May 8, PBAA Member Meeting– Meet the Retailer: Borders Group, Ann Arbor, MI.
http://www.pbaa.net

May 11, MPA's Hispanic Magazine Summit, CUNY Graduate Center, New York, NY. http://www.magazine.org

June
June 4-6, CIRCULATION MANAGEMENT CONFERENCE & EXPO, New York Hilton, New York, NY. Contact: [email-masked]; 203-854-6730.

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

[MORE]

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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