Subject: June 7, 2007 -- CM Show Briefs/Web/Partnerships

From: "Circulation Management Magazine" <[email-masked]>
Date: Thu, 07 Jun 2007 17:55:13 -0400

Show NewsLetter

Your Circulation News >> Thursday, June 7, 2007

IN THIS ISSUE

NEWS
Circulation Management Show Attracts 700
The Role of Circulators on the Web
New Techniques in Partnership Marketing
Top 10 Magazine Telemarketing Categories

BRIEFS
Nielsen to Measure Mobile Video, Web Usage
The Impact of Cookie Deletion on Web Audience Measurement
City Partners With W Hotels, Equinox Clubs
SNA, 10 News Groups Form National Ad Network
Online Publishers Association’s Online Video Ad Study

MEETINGS & EVENTS

CM Announcements

Would you like to contribute a short story for the "How I Became a Circulator" or "Unsung Hero" sections of the print magazine? Please email us if you're interested.

Click here to subscribe to Circulation Management magazine.

NEWS

Circulation Management Show Attracts 700

The CM Show is by far the largest event for magazine circulators, attracting nearly 700 people to New York for the two-and-a-half-day event this week.

Circulation marketers, Web audience developers, fulfillment, newsstand and database marketing managers attended the six tracks and 30 sessions presented by the most knowledgeable circulation professionals in the industry. Some of the hottest discussions took place in the two “e” tracks—E Product Strategies and E-Techniques for Print—several of which were standing room only.

Our thanks to all who attended, and most especially, to all of our wonderful speakers. You guys are the best!—KJ

The Role of Circulators on the Web

By Kristina Joukhadar

The role of circulation is crucial in making a Web site successful, and circulators have the right skill sets to grow audience on the Web. This was the premise of a panel on Building Magazine Web Sites at the Circulation Management Conference yesterday in New York. And it applies equally to consumer and b-to-b audiences.

Speaking about consumer audiences, Brian Wolfe, president, consumer marketing, Time Inc., said there are four keys areas where circulators should play a role in order to grow Web audiences: subscription volume generation, editorial content/design, audience growth and audience tracking...

[MORE]

New Techniques in Partnership Marketing

By Chandra Johnson-Greene

“Partnerships seem to be the icing on the cake—the last piece you put into the mix to sort of get you to the rate base that you want to have.” – Dave Rock, VP, Media Group

At the 2007 Circulation Management Conference and Expo, which took place in New York City this week, one of the Core Skills track’s hottest sessions was “Partnership Marketing 2007: Newest Techniques, Online and Off,” which featured a panel moderated by Dave Rock, VP, M2 Media Group.

The panel provided case studies and gave their views on what makes a successful (or unsuccessful) partnership, as well as how to comply with the auditing rules put in place to make the copies that are sold valid...

[MORE]

Advertisement

Savvy Publisher’s continue to choose The Magazine Manager:  In April, The world's leading Magazine Management Software added another 60 magazines to it's growing roster of over 1100 titles.

Among its many benefits are the program's versatility. Publisher Keith Jaworski of Seaside Media says, “We use The Magazine Manager to manage multiple publications, events and even websites! I don't know how we survived before The Magazine Manager. It is the best product on the market.”

Visit www.MagazineManager.com and see a live demo or call Cyndy Ryan at 954-332-3201 and learn how our software can accommodate you.

Top 10 Magazine Telemarketing Categories

By Barbara Love

Fitness Professional magazines acquire the most subscribers through telemarketing, according to a May 2007 analysis of controlled circulation business magazines conducted by IQ Resource.

IQR collected and analyzed data from paragraph 3b on all BPA titles in the USA (over 1,200 titles with total circulation of over 34 million).

The top 10 SRDS categories ranked by percent of subscribers acquired by telemarketing are:

[MORE]

BRIEFS

Nielsen to Measure Mobile Video, Web Usage

The Nielsen Company announced today the launch of a new service called Nielsen Wireless, which will measure how many people use content services, such as mobile Internet and mobile video, and the impact it has on established media behavior.

Nielsen already offers services targeted towards the wireless industry through customer segmentation, ringtone sales tracking (Nielsen RingScan), attitudinal and behavioral surveys, and mobile polling. Nielsen Wireless will complement these existing services.

Nielsen Wireless' first product, Mobile Vector, launches in July and will use information from Nielsen's existing National People Meter TV sample to report on media behavior and audience demographics segmented by wireless carrier...

[MORE]

The Impact of Cookie Deletion on Web Audience Measurement

Global Internet information provider comScore recently announced that it is making available its white paper, “The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics: An Empirical comScore Study,” which reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences.

According to the whitepaper, site server audience reports can be inflated up to 2.5 times the actual number of unique visitors. A copy of the white paper can be downloaded at http://www.comscore.com/request/cookie_deletion.asp

City Partners With W Hotels, Equinox Clubs

City: The Destination for Style has announced a partnership with W Hotels and Equinox Fitness Clubs nationwide by distributing each issue via both corporations to make City available for free to guests and patrons.

City is a lifestyle publication that offers provocative features and practical tips for traveling to and living in cities around the world. It has total monthly circulation of 180,875 and publishes eight issues per year. Each issue will be distributed in every single room at the W Hotels and all Equinox Fitness Club locations with a co-branded logo on the cover.

In addition to W Hotels, City is the official in-room magazine for hotels, including The Bryant Park Hotel, The Moderne, Tribeca Grande, Soho Grande Hotel, The Sagamore, The James, Mondrian and Soho House.

SNA, 10 News Groups Form National Ad Network

Suburban Newspapers of America (SNA) announced this week that the company has formed an alliance with 10 community newspaper companies to launch a national advertising network beginning in August.

Full owners include: ASP Westward, LP; American Community Newspapers, LLC; Community Newspaper Holdings, Inc.; GateHouse Media, Inc.; Schurz Communications; Sun-Times Media Group; and Suburban Newspapers Inc. (for profit subsidiary of SNA). Smaller market newspapers were able to take advantage of a fractional ownership; this group includes Rust Communications, Packet Publications, Recorder Community Newspapers and Holden Landmark Corporation.

The number of owners is expected to grow as an invitation to join has been extended to all SNA members until June 30...

[MORE]

Online Publishers Association’s Online Video Ad Study

The Online Publishers Association released the results of a study this week that looks at the key factors driving video advertising success. "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" examined how consumers are using online video and their reactions to advertising.

The study found that news (14 percent) is the most popular online video category. Weather was ranked second (11 percent watch daily), followed by jokes /funny clips (9 percent watch daily)...

[MORE]

MEETINGS & EVENTS

Webinars
June 14, DMA's E-mail Authentication: Top Ten Things To Know, 1 PM EDT Register here

June 19, DMA's Seven Optimization Tips To Improve ROI, 1 PM EDT Register here

June 21, AMA's How Purpose-Driven Online Communities Deliver Competitive Brand Advantage , 1  PM EDT  Register here

June 26, CM's Strategic Guide to Selecting a Fulfillment Supplier, 2 pm EDT Register here

June 26, DMA's Overcoming 5 Common Traps of Direct Marketing, 1 PM EDT Register here

August 9, DMA's Top 10 Things You Need to Know About Email Creative, 1 PM EDT Register here

June
June 14, MPA's Mix and Mingle 2007, Bryant Park Grill, New York, NY. www.magazine.org/mixmingle07

June 19-21, DM Days NY Conference & Expo, Jacob K. Javits Convention Center, New York, NY. http://www.dmdays.com

June 19, MPA's Breakfast With A Leader: John (Jack) Griffin, The University Club, New York, NY. www.magazine.org

June 20-21, DMA Creative Direct Marketing Strategies Seminar, DMA Seminar Center, New York, NY. http://www.dmacreativedmstrategies.com

June 25, XYZ Club Summer Networking Event, Anglebrook Golf Club, Lincolndale, New York. www.xyzclubinc.com

June 27-29, PBAA 21st Annual Convention, Loews Philadelphia, Philadelphia, PA. http://www.pbaa.net

July
July 11-13, 8th Annual MeritDirect Business Mailer's Co-op and Email Marketing Conference, Westchester Renaissance, White Plains, NY. www.meritdirect.com

September
Sept. 6-7, DMA Creative Direct Marketing Strategies Seminar, Hilton Boston Financial District, Boston, MA. http://www.dmacreativedmstrategies.com

Sept. 24-26, 2007 Folio: Show, Marriot Marquis, New York, NY. http://www.folioshow.com

October
Oct. 13-18, DMA '07 Conference & Exhibition, McCormick Place West, Chicago, IL. http://www.the-dma.org/conferences/dma07/

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

To unsubscribe, please click here.