Subject: Integrated Media Audits/Teen Networking/Sponsored Sales

From: "Circulation Management" <[email-masked]>
Date: Wed, 10 Jan 2007 17:28:40 -0500

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Your Circulation News >> Wednesday, January 10, 2007

IN THIS ISSUE

NEWS
BPA’s Integrated Media Audits Underutilized
ABC—Sponsored Sales Details Posted
Pew Internet Study on Social Networks
Hearst Acquires eCRUSH.com
Conde Nast Targets Brides Through MySpace

BRIEFS
Time Unveils New Web Site
New Disney.com to Offer Networking for Kids
NXTbook Reports Record Sales in 2006
More Launches Radio Show on XM
National Geographic Kids, Wendy’s Team Up
Washington Post to Distribute Life
Recent Acquisitions

MEETINGS & EVENTS

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NEWS

BPA’s Integrated Media Audits Underutilized

By Kristina Joukhadar

In a climate where advertisers are demanding more transparency of circulation audits and the metrics being used for print vs. online channels are under fire, it seems strange that magazines are not making more use of integrated media audits.

CM asked Peter Black, BPA Worldwide’s senior VP business development, about the audit services offered by the bureau and how many publishers are using them.

First, on the digital magazine front, if a publisher wants to include digital magazine numbers on its BPA audit report, it must include the numbers for print only, digital only, and print and digital combined (where each subscriber is only counted once). Currently there are about 200 BPA members who report digital circulation...

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ABC—Sponsored Sales Details Posted

The Audit Bureau of Circulations has posted the details of the newly modified sponsored sales rules for consumer magazines on its Web site. The rule takes ffect as of January 1, 2007, but there is a transition period of six months, during which programs should be increasingly compliant. All sponsored sales are to be 100 percent compliant no later than July 1, 2007...

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Pew Internet Study on Social Networks

Statistics on the latest Pew Internet study have been widely reported this week, but some of the most interesting demographic and behavioral findings have either been glossed over or not reported at all.

It’s been reported that more than half of online American teens between the ages of 12 and 17 use online social networking sites and the same percentage—55 percent—have created personal profiles online...

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Hearst Acquires eCRUSH.com

By Chandra Johnson-Greene

Hearst Magazines Digital Media, the online unit of Hearst Magazines, announced this week that it has acquired eCRUSH.com, a top entertainment/community network for teens and young adults, for an undisclosed sum...

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Conde Nast Targets Brides Through MySpace

Conde Nast is promoting Brides.com in a two-month ad program on MySpace, which will target engaged women.

According to AdAge.com, Conde Nast hopes to convert users to the site by offering them a sample of its content on its MySpace page, www.myspace.com/brides.com.

The page features video and photo samples from Brides.com, and a honeymoon giveaway sweepstakes...

[MORE]

BRIEFS

Time Unveils New Web Site

Time has unveiled its new Web site this week, which features news coverage updated 24/7, new interactive features and a new streamlined design, according to an announcement by John Cantrella, Time.com’s general manager, and Josh Tyrangiel, managing editor.

New features of the site include “The Ag,” a summary of the most important news stories from daily newspapers and blogs from around the world, “Swampland,” a political blog hosted by Time.com’s Washington editor Ana Marie Cox, and “The Curious Capitalist,” a business blog hosted by former Fortune writer Justin Fox.

The redesign of the site coincides with the magazine’s new Friday on-sale date, which went into effect last week.

New Disney.com to Offer Networking for Kids

Walt Disney Co. Chief Executive Bob Iger unveiled plans on Monday at the Consumer Electronics Show in Las Vegas for a newly redesigned and enhanced  version of Disney.com, which will launch later this month.

Disney Xtreme Digital (Disney XD), the broadband centerpiece of the new site, will allow guests to personalize content as well as watch and share videos, including television shows and shorts, chat with friends, listen to music, create playlists and play games.

Disney.com guests will also be able to access premium content through Disney XD, such as...

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NXTbook Media Reports Record Sales in 2006

Lancaster, PA-based digital publisher NXTbook Media has reported record sales and traffic for the year ending 2006.

Sales for the year were 254 percent over 2005’s figures and the number of NXTbooks opened by readers was 359 percent more that 2005 figures. In addition, the number of ages viewed per NXTbook reader increased nearly 10 percent.

According to the statement, NXTbook Media’s year-end traffic reports point out an astounding...

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More Launches Radio Show on XM

More, a lifestyle publication that targets women in their 40s and 50s, has announced that it will launch “More Time,” an hour-long weekly talk radio show, on XM, the nation’s leading satelittle radio services.

The show will premiere January 16 on XM’s “Take Five” channel and will cover health, fashion, beauty, travel and entertainment topics of interest to women over 40. The show will be hosted by radio personality and author Katherine Lanpher.

National Geographic Kids, Wendy’s Team Up

National Geographic Kids magazine has partnered with Wendy's on a national Kids' Meal promotion to celebrate content from the magazine.

NG Kids, whose features include undersea adventures, bats, African safari, ancient Egypt and world masks, will be promoted through toys and miniature magazines. Wendy's Kids' Meals will be served with five unique toys and minimags and a special NG Kids magazine subscription offer from late January through February 2007.

Wendy's also will run one advertising page in the February 2007 issue of National Geographic Kids.

Washington Post to Distribute Life

Starting tomorrow (Jan. 11), Life magazine will be distributed in The Washington Post, raising Life’s circulation from 12 million to 13 million this month. Life, relaunched in October 2004 as a weekly magazine, appears in 103 newspapers across the country. Ninety-three percent of the papers carrying Life distribute the magazine on Friday.

Recent Acquisitions

1105 Media, publisher of Redmond magazine, has purchased Fawcette Technical Publications, Inc., which publishes Visual Studio and produces international conferences like VS Live!, Web Design World and Web Builder 2.0....Hanley Wood, publisher of Affordable Housing Finance and Apartment Finance Today, has acquired Pro AV magazine from Ascend Media...IMG has acquired Tennis Week and its Web sign TennisWeek.com...Time Inc. has sold Progressive Farmer to DTN Corp, an Omaha-based publishing company...Radio One purchased bimonthly men’s magazine Giant for approximately $275,000.

MEETINGS & EVENTS

Webinars
Jan. 11, Top 10 Vital Things to Know About E-Mail Deliverability, 1 p.m. EST Register here

Jan. 18, Predictive Modeling with Random Forests (tm) in R, 1 p.m. EST Register here

Jan. 25,The Power of the Loyalty Relationship Chain, 1 p.m. EST Register here

Feb. 13, Removing the Lie in Loyalty Program Liability, 1 p.m. EST Register here

January
Jan. 11, MPA's Breakfast with a Leader: Cathleen Black, President, Hearst Magazines, The University Club, New York, NY. http://www.magazine.org

Jan. 11, MPA's Maximizing Ad Sales: Two-Day Certificate Program, MPA Conference Center, New York, NY. http://www.magazine.org

Jan. 16, The Practical Use of Media Research for Adveristing Sales, MPA Conference Center, New York, NY. Register here

Jan. 16, XYZ Club Winter Event - Networking Seminar and Luncheon; Mandarin Oriental Hotel, New York, NY. http://www.xyzclubinc.com

Jan. 17, FMA Morning Seminar: Fulfillment Solutions for Savvy/Complex Marketing Strategies; Luncheon Panel: Automatic Renewals; The Princeton Club, New York, NY http://www.fmanational.org

Jan. 17, AMA Training Series: Conjoint Analysis and Discreet Choice Modeling: Introduction,  Comparison and Evolution, Grand Hyatt Tampa Bay, Tampa, FL http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

Jan. 18, ABM's Tri-State Taxation Conference, FAE Conference Center, New York, NY. http://www.americanbusinessmedia.com

Jan. 22-24, Consumer Marketing Today, MPA Conference Center, New York, NY http://www.magazine.org

Jan. 23, Digital Matters: Web Design & Usability, MPA Conference Center, New York, NY http://www.magazine.org

Jan. 28-30, ABM's International LCT Show 2007, Venetian Resort & Hotel, Las Vegas, NV http://www.americanbusinessmedia.com

Jan. 29, AMA Training Series: Managing Customer Loyalty, San Francisco, CA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

Jan. 30-31, SIIA Information Industry Summit 2007, New York, NY. http://siia.net/iis/2007/register.asp

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Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, Regional Sales Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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