Subject: Whole Foods&#226;&#8364;&#8482; Founder Caught in Whole Lies

From: Chief Marketer <[email-masked]>
Date: Tue, 17 Jul 2007 19:04:18 UT

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July 17, 2007 | A Penton Media Publication

TABLE OF CONTENTS

Whole Foods Founder in Blog Flap
Recognizing E-mail Deliverability for What it is
Managing Message in an Acquisition
How to End Your Loyalty Program in Five Acts
The New World Order in New Media
Three Steps to Optimize Your Cross Selling

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This Week's Stories

Whole Foods Founder in Blog Flap
Think no one knows if you're a dog on the Internet? Better think twice before you don those funny ears and tail and head for the blogosphere. Click here to see which 10 Commandments of Blogging were broken by Whole Foods founder John Mackey.

Recognizing E-mail Deliverability for What it is
Deliverability is not based on an inscrutable black art only those schooled in its mysteries can fathom. Rather, says Dave Lewis of StrongMail, e-mail deliverability is something every good direct marketer can -- and must -- master. Click here and he'll tell you how.

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How Marketers Can Leverage Segmentation and Analytics to Create a Closed-loop Optimization Process
View this FREE on-demand Webcast to learn how content targeting, Web traffic analysis, and ongoing optimization strategies can help you:

Grow revenue per customer

Capture and convert more high-value customers

Achieve measurable results

Click here to view now!

Managing Message in an Acquisition
Before announcing an acquisition, it is critical to establish a communications plan. You need to coordinate and control the distribution of information, to ensure a consistent and correct message is delivered to internal and external parties. Click here to learn all the steps.

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ad:tech Chicago | July 31 - August 1, 2007
This summer's most relevant marketing conference and exhibition, ad:tech Chicago. Hear about everything from mobile and social networking to lead generation and SEO. Get answers from the experts! More than 80 exhibitors will offer you the solutions you are looking for! Visit: www.ad-tech.com/chicago. 20% off the current online price with code: ATCHEG!

How to End Your Loyalty Program in Five Acts
Let's face it. Sometimes, things just don't work out. Even though you carefully planned and executed your loyalty program, the results were disappointing. If the program isn't achieving the desired financial returns, why are you still running it? It's time to get out. Click here to find discover how.

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The New World Order in New Media
We find ourselves in the midst of another drastic shift in the world of media. The Internet has introduced the ramped up consumers' desires for interactivity and control. The iPod and TiVo have forever altered the way we look at music and television, and the rate of change accelerates as production and distribution of new content continues to evolve. Click here to find out what this means for your marketing campaigns.

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September 17-19, 2007
The Navy Pier, Chicago

REGISTRATION is OPEN

It's the PROMOTION MARKETING event for brand and agency marketers where the focus is NEW IDEAS and how to integrate them with brands, trends and consumer insights to create marketing campaigns that attract and engage customers. If you are involved in Promotion marketing — Interactive, Experiential, or Retail, this is for you. Check out www.thepromoevent.com for event information. Use priority code CR1 when you register.

Three Steps to Optimize Your Cross Selling
Cross selling generates incremental profit and improves long-term customer retention. Thus, it has become ever more important for many companies. Click here for three steps optimize your cross sell strategies.

Discover the difference of ONE at Oneupweb. Download Survival Guides at OneUpWeb.com

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