Subject: July 11, 2007 -- New Web Metrics/Public Place Copies

From: "Circulation Management Magazine" <[email-masked]>
Date: Wed, 11 Jul 2007 16:47:52 -0400

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Your Circulation News >> Wednesday, July 11, 2007

IN THIS ISSUE

NEWS
The New Time-Based Web-Engagement Metrics
Public-Place Copies: Are They Worth the Effort?
Online Marketing Services M&A

BRIEFS
Conde Nast Folds Jane Mag, Web Site
Bauer Cancels Cocktail Weekly Launch
Circulation Specialists Adds 14 Mags to Client Roster
GateHouse Launches Online Local News Service
Yahoo! Launches New Ad Platform
Contentinople.com Launches Digital Music Storefront Guide

MEETINGS & EVENTS

CM ANNOUNCEMENTS

A CM Web Exclusive! A new edition of "Monday Morning Expert" has been posted:

Strategic Circ Analysis
Investing in Projects:
How do you prioritize with a limited budget?
By Ava Seave and Anne Kinard

Would you like to write for Circulation Management and contribute to the "How I Became a Circulator" or "Unsung Hero" sections of the print magazine? Please email us if you have a story to share.

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NEWS

The New Time-Based Web-Engagement Metrics

By Kristina Joukhadar

Nielsen//NetRatings announced yesterday that it’s added two new metrics to its NetView syndicated Internet audience measurement service. The new “Total Minutes” and “Total Sessions” metrics were developed in response to industry criticism that the most commonly used page-view metrics do not adequately measure the new Web 2.0 technologies or visitor engagement...

[MORE]

Public-Place Copies: Are They Worth the Effort?

By Chandra Johnson-Greene

Mediaweek.com's Lucia Moses reported this week a survey (conducted by TNS for OMD) of doctor's offices and hair/beauty salons, which found that 52 percent of those locations disposed of titles they didn't want to receive, while only 32 percent reported that the free titles they get are a good fit.

While this survey casts some doubt over the relevance of public-place copies in the audience developer's tool box—especially as ABC board members meet this week to discuss the very subject of verified circulation—the news is not all bad...

[MORE]

Online Marketing Services M&A

The lending climate for the media and information industries continues to be very positive, and this is reflected in the volume of online marketing services deals, according to a recent report by The Jordan Edmiston Group (JEGI). Private equity firms continue to actively pursue acquisitions, especially as add-on opportunities for their existing portfolio companies, where they can complete larger acquisitions with minimal, if any, new equity investment...

[MORE]

BRIEFS

Conde Nast Folds Jane Mag, Web Site

Conde Nast Publications announced this week that is pulling the plug on Jane magazine after its August issue, which is due out on newsstands on July 24. The monthly women's magazine will not continue its presence online.

"This was a very difficult decision for us," said Charles H. Townsend, president/CEO of Condé Nast Publications, in a statement. "We worked diligently to make Jane a success. However, we have come to believe that the magazine and website will not fulfill our long-term business expectations."

Jane Pratt started Jane in 1997, following the demise of Sassy—another women's magazine started by Pratt—in 1994. Pratt resigned as the magazine's publisher in 2005 and was replaced by Carlos LaMadrid as publisher and Brandon Holly as editor-in-chief.

LaMadrid and Holley's major redesign of the magazine, however, did little to attract readers, and ad pages decreased by 20 percent last year compared to 2005. Both LaMadrid and Holley are leaving the company.

Bauer Cancels Cocktail Weekly Launch

Bauer Publishing announced this week that it has canceled the launch of Cocktail Weekly, a women's title that was scheduled to launch in September and focus on beauty, fashion and celebrity news.

The announcement "reflects the uncertain conditions in the single-copy marketplace," according to a statement released by the company.

Cocktail Weekly was given the green light last winter and was to be sold exclusively on newsstands in a similar fashion as In Touch and Life & Style.

Circulation Specialists Adds 14 Mags to Client Roster

South Norwalk, CT-based Circulation Specialists, Inc., an outsource provider of circulation management services, announced recently that it has added 14 new magazines to its client roster, including 11 titles from the Weider History group.

According to Greg Wolfe, president of CSI, all 14 titles have retained the company to provide full service management, including new business acquisition, subscriber retention, circulation modeling, budgeting and creative.

In addition to Weider History group's Military History, Civil War Times and Aviation History, CSI will be providing service to La Cucina Italiana, Woodcraft and The Garden and Gun, which launched in April.

GateHouse Launches Online Local News Service

Fairport, NY-based GateHouse Media, Inc., a publisher of 87 daily publications, recently announced the launch of GateHouse News Service, a print and online content resource that will be available to local newspapers across the country.

The service will offer articles, columns, photos, graphics, political cartoons and video clips to other publications similar to Gatehouse's dailies, which primarily have circulations under 50,000. The staff will also produce national and regional projects with local relevance.

The service will be made available to non-GateHouse publications on a subscription or per piece basis.

Yahoo! Launches New Ad Platform

Yahoo! Inc. recently announced the launch of Yahoo! SmartAds, an advertising platform that allows marketers to deliver highly customized display ads to targeted audiences.

"Yahoo!'s SmartAds gives marketers what they want from online advertising: the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand," said Todd Teresi, SVP, display marketplaces, Yahoo!, in a statement...

[MORE]

MEETINGS & EVENTS

Webinars
July 17, WFMA's Creative Email Strategies, 2 PM PT Register here

July 19, ABC's Post-Board Information Blitz for Consumer Magazines, 1 PM CDT Register here

July 19, ABC's Post-Board Information Blitz for Newspapers, 10 AM CDT Register here

August 9, DMA's Top 10 Things You Need to Know About Email Creative, 1 PM EDT Register here

August 28, CM's Online Audience Development, 2 PM EDT, Register here

July
July 11-13, 8th Annual MeritDirect Business Mailer's Co-op and Email Marketing Conference, Westchester Renaissance, White Plains, NY. www.meritdirect.com

September
Sept. 6-7, DMA Creative Direct Marketing Strategies Seminar, Hilton Boston Financial District, Boston, MA. http://www.dmacreativedmstrategies.com

Sept. 19, FMA Day, The Princeton Club, New York, NY. http://www.fmanational.org

Sept. 24-26, 2007, Folio: Show, Marriot Marquis, New York, NY. http://www.folioshow.com

October
Oct. 13-18, DMA '07 Conference & Exhibition, McCormick Place West, Chicago, IL. http://www.the-dma.org/conferences/dma07/

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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