Subject: February 21, 2007 -- Circ Nominations/Hispanic Mags Struggle

From: "Circulation Management" <[email-masked]>
Date: Wed, 21 Feb 2007 17:14:31 -0500

Your Circulation News >> Wednesday, February 21, 2007

IN THIS ISSUE

NEWS
CM News
Circulator Nominations Invited!
Rodale, VH1 to Launch CelebrityFitClub.com
Fast Search, InfoSpace Partner Up
Gemstar-TV Guide Acquires More Web Sites

PERSPECTIVES
Hispanic Mags Struggling
NTCFI 2007 Kick-Off Session

BRIEFS
CondeNet’s Flip.com Makes Its Debut
Dennis Publishing Titles for Sale

MEETINGS & EVENTS

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NEWS

CM News

CM’s April Circulation All-Stars

Circulation Management magazine is currently preparing its first-ever feature on “Circulation All Stars,” to be published in the April 2007 issue. The All Stars feature will focus on those circulators who have had a strong positive impact on their company and on the industry....

[MORE]

Circulator Nominations Invited!

ABM Circ Career Award

American Business Media is inviting nominations for its Circulation Career Award. Nominations are due by Friday, March 30, and should be sent by mail or email to Jenna Lisanti, ABX, 675 Third Ave., 7th floor, New York, NY 10017-5704, [email-masked]...

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WIPP Circ Mentor Award

Women in Periodical Publishing is seeking nominees for its annual Circulation Mentor Award. This award is presented each year to a woman who is not only a great circulator, but has also mentored both men and women.

Last year’s winner was Lorelei Calvert, senior VP and general manager of Texas Monthly and VP circulation, Emmis Publishing.

Click here for the nomination form.

Rodale, VH1 to Launch CelebrityFitClub.com

Rodale Inc., VH1 and St. Martin's Press announced plans today to launch CelebrityFitClub.com, an online fitness and weight loss program featuring “The Fat Smash Diet,” written by “Celebrity Fit Club” medical/diet expert Dr. Ian Smith.

Fitness expert Harvey Walden IV and psychotherapist Stacy Kaiser, who also appear on the program’s upcoming TV show, will contribute to the subscription-based site by providing expert advice, workout tips and planning tools for subscribers' fitness and wellness plans...

[MORE]

Fast Search, InfoSpace Partner Up

Fast Search & Transfer, a developer of search technologies, and InfoSpace, Inc. a developer of mobile platform services, announced a partnership last week to deliver a white label ASP mobile search service that will enable carriers to take more control over their content business models.

The partnership will merge FAST's search software, relevancy algorithms, crawling and indexing technologies with InfoSpace's mobile infrastructure, metasearch, carrier integration and customer-facing ASP solutions giving carriers “greater versatility in controlling the user experience across multiple platforms, and deploying business models that better promote their own brands and services...”

[MORE]

Gemstar-TV Guide Acquires More Web Sites

Gemstar-TV Guide International Inc. announced last week that it acquired several television-focused Web sites: TVShowsOnDVD.com, TV-now.com and FansofRealityTV.com, as well as certain assets of eVoke TV, Inc.

Along with JumptheShark.com, which Gemstar-TV Guide acquired in June 2006, the company says that it will broaden the reach of TV Guide Online's network, led by its flagship, TVGuide.com. A redesigned JumptheShark.com will be launched on Feb. 28...

[MORE]

PERSPECTIVES

Hispanic Mags Struggling

Despite the growing cultural impact of the Hispanic community on the U.S., magazine publishers have yet to benefit from the boom. In fact, ad pages for the Hispanic magazine category were flat in 2006, according to Media Economics Group’s Hispanic Magazine Monitor, and numerous titles like Shape en Español and Men’s Health en Español have folded.

Industry experts say this may be due to a highly fragmented market that consists of Spanish-dominant consumers, English-dominant consumers and “bicultural” consumers who speak Spanish in a family environment, but prefer to read English...

[MORE]

NTCFI 2007 Kick-Off Session

The National Trade Circulation Foundation presented its first program of 2007 last week with a luncheon and panel discussion on the specifics and ramifications of ABC and BPA audit bureau rule changes. More content-intensive sessions are scheduled for upcoming meetings this year.

Audit Bureau of Circulations’ Anthony Arena and BPA Worldwide’s David Terlik presented details of the new reporting rules that were passed last year, along with what circulators can expect in applying those rules to their standard operating procedures...

[MORE]

BRIEFS

CondeNet’s Flip.com Makes Its Debut

As first reported in the Dec. 20 edition of The Circulator, CondeNet, the digital division of Conde Nast, has launched Flip.com, a new Web site for teenage girls that will offer them a forum to create “flip books”: multimedia scrapbooks of photos, homemade music videos and other postings.

“It’s our first foray into something other than our content push, top-down editorial,” Dee Salomon, senior vice president of sales and marketing for CondeNet, told Folio:. “It’s not that we don’t have user-generated content on our magazine sites, but Flip.com isn’t attached to any magazine...”

[MORE]

Dennis Publishing Titles for Sale

Dennis Publishing reportedly announced this week that all of its titles—which include Maxim, Stuff, Blender and The Week—along with the 25+ international editions of Maxim, Web and mobile content sites, branded network and cable TV programs, a satellite radio channel and various branded product extensions, are up for sale...

[MORE]

MEETINGS & EVENTS

Webinars
Feb. 22, CRM Beyond Marketing: Successful Implementation Practices, 1 p.m. EST Register here

Feb. 28, Chief Marketer's, 5 Insights from Online Marketing Experts, 2 p.m. EST Register here
March 7, Chief Marketer's The Right Offer at the Right Time—With the Right Media Mix, 2 p.m. EST Register here

February
Feb. 22, AMA Training Series: Marketing ROI Techniques: Improving Campaign Measurements, Analytics and Profitability, The Georgia Institute of Technology Conference Center, Atlanta, GA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

Feb. 26, AMA Training Series: Managing Customer Loyalty, Philadelphia, PA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm
Feb. 27, MPA Digital Conference - "Magazines 24/7: Connecting With the Consumer." CUNY Graduate Center, New York, NY. http://www.magazine.org/digitalconference

March
March 8, AMA Training Series: Marketing ROI Techniques: Improving Campaign Measurements, Analytics and Profitability, The Westin Seattle, Seattle, WA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

March 8, AMA's Mobile Marketing: Embrace It Now or Be Left Behind, The Buttes, A Marriott Resort, Tempe, AZ http://www.marketingpower.com/aevent_event95125.php

March 15, DMA List and Database Critical Issues Luncheon with Markus Wilhelm, The Harvard Club, New York, NY http://email.the-dma.org/cgi-bin13/DM/y/ejtf0QCIqm0HQg0ZVe0EB

March 28, Digital Velocity: Top, Bottom and Front Line Best Practices for Growth, New York, NY http://www.americanbusinessmedia.com

April
April 23-24, DMA Creative Direct Marketing Strategies Seminar, Allerton Crowne Plaza, Chicago, IL. http://www.dmacreativedmstrategies.com

April 30-May 2, 16th Annual National Conference on Operations and Fulfillment
(NCOF), Renaissance Schaumburg Hotel & Convention Center, Schaumburg, IL. http://www.ncof.com/

May
May 6, ABM Spring Meeting 2007, Naples, FL. http://www.americanbusinessmedia.com
May 8, PBAA Member Meeting– Meet the Retailer: Borders Group, Ann Arbor, MI. http://www.pbaa.net
[MORE]

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager
Brad Herring, Regional Sales Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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