Subject: February 8, 2007 -- ABC Web Report/Circ Day NY

From: "Circulation Management" <[email-masked]>
Date: Thu, 08 Feb 2007 15:53:43 -0500

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Your Circulation News >> Thursday, February 8, 2007

IN THIS ISSUE

NEWS
Who’s Asking for Web Audits?
SUMO Tracks Web Responses for The Nation
Creating Partnerships That Last
Consumers in Control—Are You Prepared?
Online Marketing Dos and Don’ts

BRIEFS
20 Percent Miss Rate Base in ‘06
Ernst & Young Audits All You
Strategic Fulfillment Sales VP Retires
Hachette to Build Online Shelter Network
BPA Reports Rise in Consumer Mags
Borders Appoints Two Executive VPs
Levy Home Entertainment Opens San Diego Office
Source Interlink NASDAQ Snafu

MEETINGS & EVENTS

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NEWS

Who’s Asking for Web Audits?

By Kristina Joukhadar

At the annual meeting in November of last year, the Audit Bureau of Circulations presented information on its newly available Consolidated Media Report, which includes a print circulation audit, Web site audit, pass-along readership and “other auditable media.”

Provided members subscribe to all these audit services, the consolidated report is provided at no extra charge. During the Nuts & Bolts session at the annual meeting, circulators had asked the bureau who was requesting these audits to be done. ABC has just released the results of a survey of online advertisers and agencies, which answers that question..

[MORE]

SUMO Tracks Web Responses for The Nation

By Barbara Love

The Nation is leveraging the powerful channel of online media by tracking all Web site responses as thoroughly as magazines have learned to track and analyze direct mail and direct response.

The magazine uses a proprietary tool called SUMO, which can track every order on the Web back to its source, where it came from the Web site—a button, tool bar or article link—or email, banner ad, from other sites, and radio and television commercials, Arthur Stupar, VP-circulation, told other small magazine circulators at yesterday’s DMA Circulation Day...

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Creating Partnerships That Last

How do you generate leads and turn them into partners? And once you establish a partnership, how can you maximize the return on the relationship by making it last? Partnerships take a lot of time and effort to set up, and if the program is a good one, you’ll want it to be renewed. This was the consensus of the panelists at one of yesterday’s DMA Circ Day sessions....

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The Consumer Is Now In Control; Are You Prepared?

It is significant that Time magazine’s person of the year is YOU. J. Walker Smith, president of Yankelovich, which has been tracking consumer trends in the marketplace for 35 years, said the key change is that “consumers now control relationships with marketers.”

“We all sort of know this,” he told attendees at a DMA Circulation Day seminar yesterday, “but this is actually a much more fundamental change in consumer marketing than we are prepared to accept yet as consumer marketers...

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Online Marketing Dos and Don’ts

By Chandra Johnson-Greene

At the 21st Annual DMA Circulation Day, four leading online marketing experts gathered to discuss what’s working (and not working) for them as far as acquiring new email subscriptions and keeping their current customers.

John L. Brown, VP, consumer marketing at Time Inc. Lifestyle Group led a panel that consisted of Stacy Damiani, online marketing manager at Time Inc., Nikki Getman, associate director, circulation at Rodale, and Micahel Goldstein, director, Internet subscriptions at Primedia Enthusiast Media.

Here are a few takeaways from the session...

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BRIEFS

20 Percent Miss Rate Base in ‘06

Twenty percent of ABC-audited consumer magazines claiming a rate base failed to maketheir promise—the poorest performance since 2002, according to a review in Capell’s Circulation Report.

More ABC members made a rate base claim in 2006—53 percent vs. 47 percent in 2005—and the numbers were worse. 20 percent missed rate base in 2006; 18 percent missed in 2005; and 17 percent missed in 2004...

[MORE]

Ernst & Young Audits All You

Time Inc.-owned All You has partnered with auditing firm Ernst & Young to conduct a circulation verification to eliminate objections from advertisers.

All You, a monthly women’s magazine that carried more than 1,050 ad pages in 2006, is not audited by ABC because of its exclusive distribution deal with Wal-Mart, which doesn’t release sales data. Because of this fact, some marketers have been reluctant to advertise, according to MediaWeek.com...

[MORE]

Strategic Fulfillment Sales VP Retires

Texas-based Strategic Fulfillment Group announced this week the retirement of Marge Evans, VP of sales and marketing.

Evans, who has been with the company since 2003, has almost 40 years of fulfillment experience. She was president of the Fulfillment Management Association, VP of Direct Marketing Idea Exchange, served on the board of directors of the Direct Marketing Club of New York and is a member of the FMA Hall of Fame.

Evans began her career as a systems analyst/programmer and was the architect of the Fawcett Fulfillment system.

Hachette to Build Online Shelter Network

Hachette Filipacchi Media U.S. is planning to launch an online network built around its print magazines’ home and shelter content.

According to AdAge.com, PointClickHome.com will be a resource for consumers as well as enable its component brands, including Elle Décor, Home and Metropolitan Home, to retain their own Web sites, which will also be upgraded with video and new designs...

[MORE]

BPA Reports Rise in Consumer Mags

BPA Worldwide has reported a 19 percent increase in consumer magazine applicants worldwide in 2006 compared to a year earlier, according to a report released by BPA president/CEO Glenn Hansen.

Seventy-six of the 115 new consumer applications worldwide are based in North America; the number of consumer magazine members in 2006 totaled 540. Consumer applicants include Greenwich Magazine, Lamaze Pregnancy, Pink and Hispanic Business.

Borders Appoints Two Executive VPs

Borders Group, Inc. has announced the appointment of two new executive vice presidents—Robert P. Gruen has been named executive VP, merchandising and marketing, effective Feb. 5 and Kenneth H. Armstrong has been named executive VP, U.S. stores, effective Feb. 26.

Gruen has over three decades of retail experience including Target, Roses Stores, Warner Bros., and Saks Department Store Group, where he served as president and CEO of its Parisian division from 2001 to 2003...

[MORE]

Levy Home Entertainment Opens San Diego Office

Book distributor Levy Home Entertainment (LHE) has opened an office in San Diego and has hired six sales people who were formerly of recently bankrupt wholesaler AMS.

Levy is looking to obtain warehouse accounts, says John Harrington in New Single Copy, which was a major part of AMS’ business. LHE CEO Carol Kloster is primarily responsible for its mass-market magazine operations, which was acquired from the Chas. Levy Co., parent of LHE.

Source Interlink Receives Staff Letter from NASDAQ

The Source Interlink Companies announced last week that it has received a Staff Determination Letter from the NASDAQ Stock Market, which states that “it is not in compliance with...[rules] that require NASDAQ issuers to hold an annual meeting of shareholders.”

Source Interlink has scheduled its fiscal 2006 meeting of stockholders for March 22, after postponing an earlier session. The company will appeal NASDAQ’s decision but says that an extension cannot be assured. It's hopeful that an extension could prevent NASDAQ from delisting the company.

MEETINGS & EVENTS

Webinars
Feb. 8, DMA's E-Marketing Excellence: Keys to Campaigns that Deliver Killer Results, 1 p.m. EST Register here

Feb. 13, DMA's Removing the Lie in Loyalty Program Liability, 1 p.m. EST Register here

Feb. 13, MCM's Achieving Systems Integration Across Channels, 1 p.m. EST Register here

Feb. 15, DMA's What Postal Reform Means to You, 1 p.m. EST Register here

Feb. 20, DMA's Guerilla Tactics for Website Effectiveness, 1 p.m. EST Register here

February
Feb 8., AMA Training Series: Marketing ROI Techniques: Improving Campaign Measurements, Analytics and Profitability, Hotel Valencia Riverwalk, San Antonio, TX http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

Feb. 12, AMA Training Series: Managing Customer Loyalty, Las Vegas, NV http://archives.subscribermail.com/msg/AMAUDF9CF435.htm
Feb. 14, ABM Thought Leadership Breakfast Series - One Team. One Goal...Sucees: Sales, Editorial, Operations & Audience Development Working Together, New York, NY. http://www.americanbusinessmedia.com

Feb. 14, Lunch with the Audit Bureaus—Anthony Arena of ABC & David Terlick of BPA, National Trade Circulation Foundation Inc., The Penn Club, New York, NY. http://www.ntcfi.org

Feb. 19, AMA Training Series: Conjoint Analysis and Discreet Choice Modeling: Introduction,  Comparison and Evolution, Renaissance Scottsdale Resort, Scottsdale, AZ http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

Feb. 22, AMA Training Series: Marketing ROI Techniques: Improving Campaign Measurements, Analytics and Profitability, The Georgia Institute of Technology Conference Center, Atlanta, GA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

Feb. 26, AMA Training Series: Managing Customer Loyalty, Philadelphia, PA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

Feb. 27, MPA Digital Conference - "Magazines 24/7: Connecting With the Consumer." CUNY Graduate Center, New York, NY. http://www.magazine.org/digitalconference

March
March 8, AMA Training Series: Marketing ROI Techniques: Improving Campaign Measurements, Analytics and Profitability, The Westin Seattle, Seattle, WA http://archives.subscribermail.com/msg/AMAUDF9CF435.htm

March 28, Digital Velocity: Top, Bottom and Front Line Best Practices for Growth, New York, NY http://www.americanbusinessmedia.com

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Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, Regional Sales Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

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