Subject: August 1, 2007 -- Web Metrics/Print Media Consumption

From: "Circulation Management Magazine" <[email-masked]>
Date: Wed, 01 Aug 2007 17:11:56 -0400

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Your Circulation News >> Wednesday, August 1, 2007

IN THIS ISSUE

NEWS
Net//MRI Provides Unduplicated Cross-Platform Data
Another Form of Web Engagement
All Ages Still Consuming Print Media

BRIEFS
Concierge.com Launches Travel Video Library
Future US Launches Online Video Aggregator
NY Times, NBC Team Up on ’08 Campaign Coverage
AP Shuts Down “Asap” Service
Newsday to Debut Redesigned Web Site
Creative Loafing Acquires Two More Alternative Weeklies
Manhattan Media Buys The New York Press

MEETINGS & EVENTS

CM ANNOUNCEMENTS

A CM Web Exclusive! A new edition of "Monday Morning Expert" has been posted:

CIRC OBSERVER: 7 Wonders of the Circulation World
Even the most diehard publishing industry wonk must occasionally break down and admit that the same core constellation of issues has been besetting circulation decade after decade.  By Karlene Lukovitz

CALL FOR PHOTOS!  CM invites our readers to send in photos from circ-related events or marketing/promotional activities that you’d like to see posted on circman.com. Please include a caption with brief description of the activity and the names of the participants.

Click here to subscribe to Circulation Management magazine.

NEWS

Net//MRI Provides Unduplicated Cross-Platform Data

By Kristina Joukhadar

The new Nielsen//NetRatings and Mediamark Research Inc single-source database, announced yesterday, shows unduplicated consumer usage across print and Web media for 23 major monthly magazines. Net//MRI links data from NetView, Nielsen//NetRatings’ Internet audience measurement service, with corresponding data points from MRI’s Survey of the American Consumer...

[MORE]

Another Form of Web Engagement

Web analytics firm WebTrends has introduced two new analytics capabilities to its toolset. One, the WebTrends Score, is an add-on feature that allows marketers to set specific values for individual Web pages and calculates the resultant “engagement score” for each visitor...

[MORE]

All Ages Still Consuming Print Media

Consulting and advisory firm Deloitte conducted a survey of 2200 consumers online to determine the ways in which the introduction of new forms of media is changing media consumption.

The study included consumers between the ages of 13 and 75, and found that nearly 75 percent of all consumers choose to read print magazines, even though they can find the same information online...

[MORE]

BRIEFS

Concierge.com Launches Travel Video Library

Conde Nast’s online travel site Concierge.com announced today that it will introduce 57 new online video “Insider Guides,” offering users free tours of top hotels, restaurants, nightlife, shops and attractions in New York City, Paris, London, Miami and Rio de Janeiro.

The videos will capture travel recommendations in about 30 seconds and are shot in first-person perspective. Concierge.com is working with Internet video solutions provider TurnHere, Inc. to produce portions of the video tours.

Concierge.com will introduce video tours of Tokyo, San Francisco, the Amalfi Coast and Barcelona in the fall.

Future US Launches Online Video Aggregator

Special interest publisher Future US will launch Gloob.tv, an online video aggregation community, on Aug. 7, which will have a group of about 20 editors searching for interesting videos on a daily basis.

Users will be able to rank and comment on the videos chosen as well as embed their own relevant clips. The editors will be paid based on the traffic generated by their comment streams.

Future US will explore page sponsorship opportunities for Gloob.tv in the future— standard banner ads are currently found on the beta version of the site.

NY Times, NBC Team Up on ’08 Campaign Coverage

The New York Times and NBC announced yesterday that the two would collaborate on coverage of the 2008 presidential election.

As a part of the collaboration, MSNBC.com will publish national political content from NYTimes.com while The New York Times will have access to NBC News’s political video content for streaming on NYTimes.com.

NBC News will also have access to breaking news and enterprise reporting from NYT journalists on the campaign trail for on-air and online use and vice versa. The two organizations will also look for opportunities for joint enterprise reporting.

The collaboration will not replace any existing relationships the two organizations have with other content partners.

AP Shuts Down “Asap” Service

The Associated Press recently announced that it would close down its two-year-old premium multimedia service called “asap” on Oct. 31.

Asap was launched in September 2005 as a premium service to help newspapers reach a younger audience through nontraditional methods of reporting. It eventually evolved into a product aimed at all ages. Asap produced videos, podcasts and multimedia packages in addition to news stories.

The service currently has about 200 subscribers, according to AP spokesman Paul Colford.

Newsday to Debut Redesigned Web Site

Newsday will launch a redesign of its Web site, Newsday.com, on August 1 with a new logo and look.

Changes to the site include more local breaking news (including separate pages devoted to Nassau and Suffolk counties), more stories written specifically for the Web and simplified navigation.

Other highlights added include mobile tools and email alerts, user-generated content, daily multimedia and video reports from Newsday and other news sources, site and Web search powered by Google and improved time stamps.

The new Newsday.com will also have a customer service site where subscribers will have access to an incentive program called Newsday Insider. They will also be able to buy photos and reprints as well as report delivery issues.

Creative Loafing Acquires Two More Alternative Weeklies

Tampa-based Creative Loafing announced recently that it would acquire the Chicago Reader and the Washington City Paper. Terms of the transaction were not disclosed.

Creative Loafing already has a stable of alternative weeklies in Atlanta, Tampa, Sarasota, Fla., and Charlotte, N.C.

The Reader was founded in 1971 with an average circ of 135,000. The City Paper was started in 1982 with an average circ of 80,000.

The acquisition also includes the syndicated column “Straight Dope” and its associated Web site.

Manhattan Media Buys The New York Press

Weekly newspaper publisher Manhattan Media will be the new owner of The New York Press, the city’s second-largest free weekly newspaper, effective today, according to The New York Times. The terms of the transaction have not been disclosed.

The New York Press was launched in 1989, covers Manhattan and small parts of Brooklyn, and currently has a circulation of 105,000. It has less than half the readership of The Village Voice, its main competitor.

Manhattan Media currently owns Our Town, The West Side Spirit, The Westsider and The Chelsea Clinton News, the oldest community paper in Manhattan. The company plans to merge The New York Press with OurTown Downtown, a weekly paper that launched last year.

MEETINGS & EVENTS

Webinars
August 9, DMA's Top 10 Things You Need to Know About Email Creative, 1 PM EDT Register here

August 28, CM's Online Audience Development, 2 PM EDT, Register here

August
Aug. 7, HVDMA Networking Cocktail Party, Manursing Island Club, Rye, NY. http://www.hudsonvalleydma.org

Aug. 16-17, AMA's Internal Branding: Living Your Brand Training Series, Philadelphia, PA. http://www.marketingpower.com/aevent_event25862.php

September
Sept. 6-7, DMA Creative Direct Marketing Strategies Seminar, Hilton Boston Financial District, Boston, MA. http://www.dmacreativedmstrategies.com

Sept. 10-11, AMA's Integrating Marketing & Sales Training Series, Chicago, IL. http://www.marketingpower.com/aevent_event25843.php

Sept. 17-18, AMA's Internal Branding: Living Your Brand Training Series, Chicago, IL. http://www.marketingpower.com/aevent_event25862.php

Sept. 19, FMA Day, The Princeton Club, New York, NY. http://www.fmanational.org

Sept. 20, AMA's Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results, New York, NY. http://www.marketingpower.com/aevent_event1221988.php

Sept. 24-26, 2007, Folio: Show, Marriot Marquis, New York, NY. http://www.folioshow.com

Sept. 25-26 AMA's Brand ManageCamp 2007, Chicago, IL. http://www.brandmanagecamp.com

Sept. 27-28, AMA's Integrating Marketing & Sales Training Series, Las Vegas, NV. http://www.marketingpower.com/aevent_event25843.php

October
Oct. 1-2, AMA's Internal Branding: Living Your Brand Training Series, Newport Beach, CA. http://www.marketingpower.com/aevent_event25862.php

Oct. 4, CircDayLA 2007: Bridging the Gap: Proven Ideas—New Directions www.circdayla.org/register (877) GO 2 WFMA

Oct. 4-5, AMA's Integrating Marketing & Sales Training Series, Boston, MA. http://www.marketingpower.com/aevent_event25843.php

Oct. 13-18, DMA '07 Conference & Exhibition, McCormick Place West, Chicago, IL. http://www.the-dma.org/conferences/dma07/

Oct. 15-18, AMA's Fall Marketing Workshop, Scottsdale, AZ. http://www.MarketingPower.com/workshop

Oct. 26, AMA's Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results, Chicago, IL. http://www.marketingpower.com/aevent_event1221988.php

November
Nov. 9, AMA's Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results, Las Vegas, NV. http://www.marketingpower.com/aevent_event1221988.php

Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, National Accounts Manager

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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