Subject: November 8, 2006 -- MOBILE/EMAIL TRACKING/VIRAL VIDEO

From: "Circulation Management" <[email-masked]>
Date: Wed, 08 Nov 2006 11:50:17 -0500

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Your Circulation News >> Wednesday, November 8, 2006

IN THIS ISSUE

NEWS
Charging for Mobile Content?
25-Year-Old IT Title Revamps
Confusion About Email Provider Tracking Terms

BRIEFS
Conde Nast, Cellfire Team Up to Sell Wireless Subs
Niche Media, Greenspun Partner
Yahoo! Launches Yahoo! Food
Inform Offers Web Archive Tagging System
Study on Viral Video Click and Conversion Rates
Gannett’s 24-Hour Reporting Plan
Google to Test Sale of Newspaper Ads

MEETINGS & EVENTS

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NEWS

Charging for Mobile Content?

By Kristina Joukhadar

Jim Ryan, VP consumer data services, Cingular Wireless wants publishers to charge for mobile content. He has spent the past ten years in the wireless industry—building, packaging, marketing and distributing value-added wireless services across the U.S., Europe and Asia.

Speaking at a presentation during the AMC, Ryan told publishers: “Don’t give away your content to get ads.” A consumer’s cell phone is his or her most important thing, he said, they won’t leave home without it and people will pay for valuable information...

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25-Year-Old IT Title Revamps

CMP has announced a change in the way its 25-year-old weekly magazine, CRN, will be delivering content to its Channel Group. The change in delivery format of CRN information is based on research findings that point to the need for fast-breaking news online combined with more tightly focused information sources for its audience of solution providers....

[MORE]

Confusion About Email Provider Tracking Terms

According to a survey released by the Email Experience Council's Deliverability Roundtable recently, 65 percent of email service providers don’t track inbox vs. spam filters when measuring deliverability.

The survey consisted of 300 email-ers who were questioned about their understanding of bounce management. The survey found that email deliverability terms are not used clearly; and 81 percent of respondents report that they lose customers and sales due to failures in email delivery. There are also differences in how the terms “delivered” and “bounce” are being determined by different email service providers.

[MORE]

BRIEFS

Conde Nast, Cellfire Team Up to Sell Discount Wireless Subs

Cellfire, a mobile coupon service, has partnered with Conde Nast to release a new subscription promotion campaign.

Cellfire users can access coupons on their mobile phones for discounts on subscriptions to Wired, Glamour, Allure, Teen Vogue, Details and Vanity Fair. Discounts include 86 percent off Wired, $20 off Glamour and Allure, three years of Teen Vogue for the price of one and one year of Details for $9.97.

Cellfire is a free downloadable application that provides valuable coupons from a host of local and national retailers within the user's geographic region.

Niche Media, Greenspun Form Partnership

Niche Media Holdings LLC, a regional magazine group catering to the high-end luxury market, and The Greenspun Corporation, whose primary business includes weekly newspaper and magazine publications, have announced a strategic partnership. The company will conduct business under the name Niche Media Holdings LLC, with Jason Binn as CEO and Brian Greenspun as chairman.

The partnership will extend the reach of the Greenspun Media Group (GMG) publications into the luxury market now served by Niche Media publications. Advertising and marketing for GMG luxury magazines VEGAS, Wynn and Venetian Style will fall under Niche Media's umbrella.

Yahoo! Launches Yahoo! Food

Yahoo! Inc. announced last week that it has launched Yahoo! Food, a comprehensive lifestyle Web site that will enable customers to access food information and content online. Features include content from celebrity chefs, a searchable recipe database, personalization features and a built-in user community.

Media partners include Martha Stewart Living Omnimedia, Wolfgang Puck, Everyday with Rachael Ray, Food & Wine, Epicurious, AllRecipes.com, Cook’s Illustrated, Eating Well, Taste of Home and Reader’s Digest.

Inform Offers Web Archive Tagging System

New York-based Inform Technologies has announced this week that it has signed up urban music magazine Vibe, celebrity gossip magazine Star, Computerworld and others to provide easy access to the Web sites’ archives with its keyword tagging feature.

Inform’s technology gathers large amounts of data on news and information Web sites and presents it by tagging keywords that visitors can click on to see information presented in an organized way. The goal is to encourage readers to spend more time on the site.

Other recent sign-ups include the Savannah Morning News daily newspaper, Answers Corp., and WallSt.net.

Study on Viral Video Click and Conversion Rates

According to preliminary figures released by MarketingExperiments.com, an online marketing research laboratory, viral video (a clip that gains widespread popularity through Internet sharing) marketing campaigns produce 750 percent more click-throughs than traditional banner ads.

As part of a comprehensive six-month study, MEC Labs is publishing short non-commercial videos and measuring the number of times they are viewed, how many click-throughs are generated and how many site visitors convert into customers.

“Researchers and analysts speculated that viral videos would transform the way online marketers attract qualified customers,” said Jalali Hartman, director of strategy for MEC. “These preliminary research results are a clear indication that amateur viral videos not only effectively drive viewers to company sites, but also help convert viewers into customers and subscribers."

Gannett’s 24-Hour Reporting Plan

According to Reuters, Gannett Co. Inc. is planning to overhaul its local newsrooms to report stories 24 hours a day using text, audio and video.

Gannett has tested its Information Center project at its papers in Des Moines, Iowa; Sioux Falls, South Dakota; and Brevard County, Florida. It plans to revamp other newsrooms by May 2007, according to Michael Manness, vice president of strategic planning for the newspaper division...

[MORE]

Google to Test Sale of Newspaper Ads

According to The New York Times, Google is going to start selling ads that will appear in the print editions of 50 major newspapers.

Some of the largest newspaper companies, including Gannett, Tribune, The New York Times Company, the Washington Post Company and Hearst, have agreed to try the system in a three-month test set to start later this month.

According to the Times, the test is just one step in Google’s long-term goal: to build a single computer system through which advertisers can promote their products in any medium.

The new system will begin a test with 100 advertisers later this month. Google will not earn any revenue during the test, but when the system is formally introduced next year, it will take a portion of the ad revenue.

MEETINGS & EVENTS

November
Nov. 8, Hudson Valley DMA Presents "Meet the Masters V" - A Conversation with William T. End, Fairview Country Club, Greenwich, CT. http://www.directmedia.com

Nov. 8-10: ABC's 92nd Conference & Annual Meeting: Accountability: The Rules of Engagement, Bellagio Hotel and Casino, Las Vegas, NV.  http://www.accessabc.com/annlconf.htm

Nov, 15, FMA Luncheon Panel: E-Commerce and Internet Marketing: Membership/Loyalty Opportunities for Existing Customers and Cross-Media Marketing/Non-Print Brand Extensions, The Princeton Club, New York, NY  http://www.fmanational.org

Nov. 28, 2006 Digital Magazine Forum, Hilton New York, New York, NY. http://www.digitalmagazinenews.com

December
Dec. 5, E-Publishing Strategies – A Professional Development Series from Folio: and Circulation Management, Marriott Medical District/UIC, Chicago, IL. http://www.epubroadshow.com

Dec. 6, National Trade Circulation Foundation Holiday Cocktail Party,
The Penn Club, New York, NY http://www.ntcfi.org

Dec. 8, Hudson Valley DMA Holiday Party, Fairview Country Club, Greenwich, CT. http://www.directmedia.com

Dec. 11-13,  National Center for Database Marketing (NCDM) 2006 Conference & Exhibition, Caribe Royal Resort, Orlando, FL.  http://www.ncdmevents.com

Dec. 13, FMA Holiday Party, The Princeton Club, New York, NY  http://www.fmanational.org

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Contact us
Red 7 Media, Inc.
10 Norden Place
Norwalk, CT 06855
Tel. (203) 854-6730
Fax: (203) 854-6735

Editors:
Kristina Joukhadar, Managing Editor
Chandra Johnson-Greene, Associate Editor

Advertising Inquiries:
Tony Silber, Publisher
Gina Gavish, Advertising Director
John Ellertson, Regional Sales Manager
Karen Putrimas, Sr. Sales Manager, Directory Group

Exhibit & Sponsorship Inquiries:
Kelly Koenig, Dir. Exhibit & Sponsorship

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