Subject: CMO Council: Do your customer acquisition and retention programs measure up?

From: Chief Marketer and CMO Council <[email-masked]>
Date: Mon, 13 Feb 2006 11:50:01 -0600

A promotional message from Chief Marketer and the CMO Council

The CMO Council is conducting a study that will look at systems and practices used by companies to identify, profile, activate and retain valued, long-term customers. This research initiative will explore the degree of alignment between selling processes and marketing and business strategies, as well as the effectiveness of relevant messaging delivered to the right audience, in the right way, at the right time.

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"Select & Connect": Strategies for Targeted Acquisition and Retention.

Survey Link: http://www.cmocouncil.org/surveys/select.asp?index=1&id=cm
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We would like to request your participation in this survey. Its a little longer than most surveys we conduct, but we see this as a critical industry benchmark study that will support on ongoing series of explorations into customer intimacy, acquisition and loyalty issues. If you, or someone you delegate from your organization, could take a few moments to complete this in-depth survey we would be most appreciative.  We will share the results of this study with you in February.

Survey Link: http://www.cmocouncil.org/surveys/select.asp?index=1&id=cm

Thank you for taking the time to assist us with this important research initiative.

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