Subject: Keeping Content Strategy on Target

From: Chief Marketer <[email-masked]>
Date: Tue, 7 Aug 2007 14:27:55 UT

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August 7, 2007 | A Penton Media Publication

TABLE OF CONTENTS

Don't Let Your Content Strategy and Target Audience Grow Apart
Spry Idea: How Agile Development Can Work for Marketing
E-Mail Marketing: Managing Clients Who Behave Badly
Understanding and Addressing Your Client's Needs

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This Week's Stories

Don't Let Your Content Strategy and Target Audience Grow Apart
Today's consumers are very sophisticated when it comes to how they find content on the Web. Marketers need to be responsive and adjust their content strategies around the vehicles used to generate leads and traffic to get -- and maintain -- their target's mindshare. Click here to connect with your audience.

Spry Idea: How Agile Development Can Work for Marketing
If you were asked to identify two career professionals that most resemble "The Odd Couple," you might choose marketers and software programmers. They often operate in two very separate worlds, and knowledge is rarely shared between the two groups beyond product timelines and launch strategy. However, programmers are on to something big that savvy marketers would be wise to tune into... agile development.

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How Marketers Can Leverage Segmentation and Analytics to Create a Closed-loop Optimization Process
View this FREE on-demand Webcast to learn how content targeting, Web traffic analysis, and ongoing optimization strategies can help you:

Grow revenue per customer

Capture and convert more high-value customers

Achieve measurable results

Click here to view now!

E-Mail Marketing: Managing Clients Who Behave Badly
Third party providers who mail on behalf of others face one of the toughest challenges in e-mail marketing. They're often put in the unenviable position of trying to solve deliverability problems that are outside of their direct control. Or worse, they end up assuming the risk for clients who behave badly, and that risk negatively impacts their own reputation and ability to deliver e-mail on behalf of those clients who behave well. Click here for a primer from Dave Lewis on how to handle these issues.

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Understanding and Addressing Your Client's Needs
The concepts of understanding the need of a client and addressing a client's needs are closely related -- but not necessarily the same. While the details of the interaction vary widely based on the nature of the company, the process itself is easily summarized. Click here to find out why the two are not necessarily the same.

Optimize the Value of Your Online Marketing
Register Now!

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