Subject: Small Talk About Big Digital Ideas

From: Chief Marketer <[email-masked]>
Date: Tue, 21 Aug 2007 16:31:04 UT

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August 21, 2007 | A Penton Media Publication

TABLE OF CONTENTS

The Digital Future: Small Talk About Big Ideas
The Battle of the Red Cross
Sports Marketing Opportunities - At Home and Abroad
Know Your Customers: The Importance of Knowledge-based Customer Recognition

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This Week's Stories

The Digital Future: Small Talk About Big Ideas
The whole notion there will be one Web platform that meets the needs of everyone is the most ludicrous thing Erik Hauser has ever heard. So how does he see the future of the Internet, and Web 3.0? Click here to find out.

The Battle of the Red Cross
It's a simple symbol, just a red cross. But the battle between the Johnson & Johnson conglomerate and the non-profit American National Red Cross is heating up. Click here for CoreBrand brand director Jonathan Paisner's two cents on who should be allowed to use the universally known symbol.

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Sports Marketing Opportunities - At Home and Abroad
This has already been a great year for the globalization of sports, if you define globalization as importing some of the best athletic talent to the United States. What's going on and what could be next? Click here for more.

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Know Your Customers: The Importance of Knowledge-based Customer Recognition
Undoubtedly, poor customer recognition can have a direct, negative impact on your customers' perceptions. Consider personal relationships. When you greet a friend's new bride by his ex-wife's name, the resulting impression is not good. Click here to see why customer-value recognition is vital to the success of any business.

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